When it comes to Star Wars geek money flows like a raging waterfall into the pockets of enterprising dudes like Marc Ecko. Even when the economy is bad. Ecko has teamed up with Timex to release a line of Star Wars watches.

The line is inspired by Star Wars obviously and uses a mix of metals, rubbers and nylons. They feature “indiglo”, sounds and other gimmicks. There’s Boba Fett, R2, Stormtroopers and of course Vader. There’s no price information yet, but the Timex/Ecko pieces will be available this holiday season so that geeks can get all broke and live with their mom another year.

The Split Screen Fashion Watch from 01 THE ONE will turn your boring old binary style watch into a completely different watch. A watch that is on the cutting edge of hotness, not to mention hipness. Those looking to bling out their wrist space this summer have three new colorful designs.

All three were specially constructed to be water resistant up to 99 feet. Don’t be a daredevil and go for that 100 depth. They will feature a binary timing system, along with month and date functions as well.

Despite the fact that hi-tech watches are awesomely cool, they tend to make one look like a nerd. That’s why these e-ink Phosphor watches are pretty cool. They bridge the gap. Awesome tech, with a look that is at least respectable.

You could actually wear these outside of a Trek convention without being labeled a dork. They have screens that will show you the time, date, and other stuff. Techie and retro at once, without going overboard. They’re all under $200.

German watchmakers Retrowerk have introduced a new range of Steampunk watches. While they don’t shout Steampunk at the top of their lungs, they sort of raise their voice as it were.

They sport the usual Steampunk design cues, like pistons, cogs, gears, revolving jump hour discs and so on. They’re a tad more affordable than most high-end watches, priced between $429 to $1098. Handlebar mustache and bowler hat not required, but they help.

Obviously this is a marketing gimmick. But ask yourself, are these robot watches more awesome than your typical watch? Hell yes. Casio’s 25 years of G-Shock celebration continues with the offering of a new set of character watches designed by Shiro Nakano.

Now that I’ve given you the good news, it’s time for the bad. These robot characters themselves are not available for sale. And yes, that’s a big mistake, because they are amazingly cool. They would make great desktop clocks. And good robot clocks are hard to find. Ask any robo-enthusiast.

There’s good news and there’s bad news. The bad news is that these watches haven’t been in Q’s workshop and outfitted with weapons. The good news is that these 007 Villain watches from Swatch look pretty damn cool. Perfect for any villain looking to cause mayhem on a global scale.

You can get 19 different watches from the collection, all based on classic Bond movies like Quantum Of Solace, The Spy Who Loved Me, Live And Let Die, A View To A Kill, Goldfinger and Casino Royale and others. They cost anywhere from $60 to $235. I guess you can always have weapons and gadgets put in after you purchase them. You might as well take over the world in style. Meanwhile the villains from Austin Powers get no respect. Where are their watches?

Sony Ericsson launched this week its first collection of Bluetooth watches for women. Looking not geeky at all, you’ll find the MBW-200 range of watches available in select global markets by the end of the year.

The MBW-200 watches offer what Sony Ericsson describes as “three different sophisticated designs to match your personality.” They were designed in conjunction with Fossil and are labeled the Sparkling Allure, Contemporary Elegance and Evening Classic Editions.

Japanese watch wizards Tokyoflash have announced two new amazing and as usual neat timepieces - Scramble and Progression, from the Nekura company. For once they aren’t hard to read, like many others. We’re really digging the sort of techno/biology look, similar to what you’ll find in any Metroid game.

Both watches feature full color LEDs embedded underneath the interface. Touch the upper button to illuminate the display with whatever color you choose (blue, green, cyan, red, pink or orange). The watches also sport a multi-color mode that cycles through all the colors, while they glow brightly to highlight the time. The price isn’t completely unreasonable at about $124.

Globwon Electronics is making available to overseas purchasers a new Chinese watch phone. It is called the Globwon ZTC-F1 and you’ll find it pricing around $225.

The Globwon ZTC-F1 is a quad-band, mobile phone which supports Bluetooth for hands-free calling and includes an integrated 1.3-megapixel digital camera. It’s also got FM radio capability and comes with a 1GB memory card.

E Ink technology is slowly finding its way into many devices you use in your daily personal electronics interaction. One of the newest is a wristwatch which tells you the time digitally. It is on sale for around $250.

The E-Ink Display Watch use the E Ink technology to provide a crisp digital display which Think Geek says can be read “accurately and instantly from any angle.” There are 16 different display options, when you consider you can choose from four different dial looks, two different color options and digital time to date display.

Casio G-Shock watches have now apparently been around for some 25 years. The company has just rolled out another model - the Casio G-Shock G5500C - to join the product line and it prices at around $120.

The Casio G-Shock G5500C is available in three colors - red, green, white - and, like its predecessors, is shock resistant and also water resistant up to 200 meters. This particular G-Shock also draws its power from the sun via a built-in solar panel and rechargeable battery.

Here’s a great watch for DJ’s or record enthusiasts that want to proclaim their undying love for vinyl. Designed by FludWatches, the TableTurns watch sports a face that looks like a miniature Technics 1200 turntable. The visual details are all there in retro glory, but it won’t play tiny records, much to my sadness.

The clock hands rotate, so in a way it may look as if the record is spinning…very slowly. Each watch ships in it’s own miniature flight case for added coolness. The watch comes with either a black leather or stainless steel band, and is available from TurntableLab for only $59.This is definitely one of the cooler watches out there right now. If it actually played tiny records, I’d be sold, but for now I’ll stick with hoping someone comes out with an actual mini iPod watch.

We may have to wait quite awhile for color e-ink displays, but in the meantime, B&W e-ink displays are hitting every product you can think of, including watches. The PHOSPHOR Ana-Digi Watch sports a traditional analog clock face with your typical hour, minute and second hands, with a digital e-ink display.

With the e-ink display, you can have a standard analog clock face, a digital face, or your choice of several other faces at the push of a button. It’s available for a hefty $250, but at least for that price you have a choice of leather or polyurethane band. It’s not a bad looking watch. I like it, but it seems like they could have done something a bit cooler, instead of simply slapping “E-Ink” on the face. After all, with E-Ink technology you can finally make branding a product a little cooler.

The Potty Watch from Potty Time is designed to help young parents potty train their kids without having to go potty themselves. The watch is worn by the toddler, and plays music and flashes lights in 30, 60 or 90 minute intervals and then resets itself automatically.

When the lights flash, that’s the signal to drop what they’re doing and head towards the potty. What an amazing concept, you not only teach the little rug-rat to go potty, but you teach him that gadgets are fun. Next thing you know, you have bred a good little consumer.(Who can relieve themselves no less) The only downside that I see is if they become too dependant on the watch as they grow. Just imagine in 20-30 years, as businessmen and women everywhere rush to the bathroom the minute their watch beeps.

Anyone who has ever played Tetris and become totally absorbed in the experience knows that when you stop playing, those shapes can be seen in your mind’s eye for some time afterward. You can either quit cold turkey, or you can find a convenient way to play even more when there is no game console in front of you.

That’s where the Tetris watch comes in. It is Tetris in watch form and will keep any Tetris fanatic happily addicted when they should be getting work done. Why they even bother to put the time on, I have no idea. Time means nothing when you are in Tetris-land.