Most gadget hounds have probably heard of the godfather of technology journalists, Walter Mossberg. Mossberg pens one of the most popular technology columns on the planet for The Wall Street Journal. If you have ever wondered why exactly it is that Mossberg is the first to get his hands on many products in the tech industry, a new study has your answer.

Joseph Johnson from the University of Miami School of Business Administration has conducted a study that looked at the economic impact Mossberg’s product reviews have on the company that builds a given product.