Wal-Mart has brought its huge retail muscle into the DTV conversion game set to happen in Feb. 2009 by unveiling at its 3,400 stores a converter. The price you ask? After the $40 digital converter box coupon you can get from the government, the cost is a mere $9.87.

That is right - just under $10 (converter box prices at $49.87 without). That is a slap in the price face of Best Buy, which is selling its boxes for around $20 with the coupon. Wal-Mart is pimping a box done up by Magnavox for its offering, whereas Best Buy is going with its private label brand.

Taking a look at this new online shopping tool Help a Chick Pick you at first glance think it might be another splashy Web start up. Turns out that isn’t quite the case - the site is a new offering from retail super giant Wal-Mart.

Help a Chick Pick, and the newly relaunched Help a Guy Buy, are attempts by the retailer to appeal to a more Web savvy user base. Wal-Mart describes these sites as being able to “customers not only identify the gift profile of their significant other, but the perfect gift, at the perfect price, to complement it.” They of course point you to Wal-Mart listings.