Forget Samsung’s viral marketing ad with LEDs strapped to a bunch of sheep. Honda has gone all out, showing off its new Insight by turning their LED headlights into a gigantic animated Lite-Brite for an upcoming commercial. The commercial is called “Let it Shine,” and you can watch it below.

The Insight can cruise on electric power alone but not accelerate, so it isn’t technically a hybrid. The Insight’s main selling point is the price, starting under $20,000.