Obviously people that own Internet gadget stores and websites want to know which parts of their site visitors are hitting the hardest. But some like to peruse their stats while enjoying a bowl of cereal in the morning. Or so this concept suggests.

The Emotional Statistics bowl is a whole new way of displaying traffic stats, it uses flashing diodes to represent how deeply into a website a visitor has ventured, if the center lights up it means that they have bought something. Score!

Art Lebedev Studios has introduced it’s Luxofor traffic light prototype, with square lenses that are lit up by superbright diodes to make it them more visible to drivers and pedestrians. As usual, a million of you have slapped your head and asked “Why didn’t I think of that?”

The square light fills up the same space taken up by a round lens more completely. It’s just a concept right now, but the Art Lebedev team wants to cooperation with road safety councils and local authorities to improve and design road markings and signs. What will the team think of next?