Sony has unveiled the full-frame A850 DSLR along with some friends, like the mid-range A550 and A500 DSLRs. The A850 is basically a toned down A900 that keeps the 24.6-megapixel sensor and costs $1,000 less. It retails for about $2,000.

The A550 and A500 feature 14.2 and 12.3 megapixel sensors. The A550 will cost you $950, $1050 if you want a lens kit. The A500 will retail for $750 without a lens kit. All of these models lack video recording.