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iTunes’ 90 second song previews go live

Posted in iTunes by Conner Flynn on December 9th, 2010

Apple has now started extending iTunes preview clips to 90 seconds on songs that last for two and a half minutes or longer. It’s only effective in the US iTunes Store. So when you are checking a song out, you have a little extra time to decide if you like it or not.

It used to be that if a song was much longer than two and half minutes it wouldn’t get much radio play. Times have sure changed. Head to the iTunes store and preview away.

Apple to extend iTunes song previews to 90 seconds in U.S.

Posted in iTunes by Conner Flynn on November 2nd, 2010

Looks like Apple has informed music labels that it is preparing to extend the length of iTunes Store song previews in the United States to 90 seconds. This would be for songs that are at least 2 minutes and 30 seconds long. Shorter songs will continue to offer the current 30-second samples. I don’t know about you, but I’m glad to hear it, no pun intended.

Apple’s email says that by continuing to offer their music on the iTunes Store, labels are indicating their acceptance of the new terms. Any labels who do not wish to agree with the terms must withdraw their music from the iTunes Store.(As if they have a choice. Where else would they go?)