Sure, the iPhone is ultra popular, but many people still like flip phones. So how do you compromise? Well, Softbank has an answer with their new phone.

The company’s new handset was developed by Sharp and features a 3.4 inch touch screen, high resolution camera, and runs Google’s Android operating system. And it’s waterproof. Will it be a hit with flip-loving folk? We’ll see. It will hit Asia in mid-June for about $490.

Calling this a smartphone is not entirely accurate, but it isn’t stupid either. Simplicity is the focus here. This tracking device is meant for senior citizens and young children, to keep them safe. That large button in the center is for emergencies. Just press it and it will send an email and a notification to your relatives informing them where you are.

If you want to be tracked, just pull the cord on top and a sound is emitted, aiding the responder in reaching you.

Another day another Hello Kitty phone. This one is all lit up like the Kitty went to Vegas and had a good old time. Probably counted some cards, drank too much, got into a knife fight, had a three way with some dancers and narrowly escaped a mob hit.

The 942H KT is pretty much an average flip phone, but when opened the pink highlights and Hello Kitty logo show up. Some other features include: 1-Seg television viewing, 3D gaming, GPS, electronic wallet features, and 3G. Nothing on pricing, but when the kitty shows up, girls empty their wallets.

SoftBank has rolled out the Sharp AQUOS SHOT 933SH 3G camera phone, equipped with a 10-megapixel CCD camera. It measures 110.6mm × 51mm × 16.7mm and weights in at 127grams. In the color shown above it’s also pretty colorful and fruity.

The phone also features a 3.3-inch VGA (854 x 480) wide LCD display, a 0.8-inch OLED sub-display, up to ISO 12800, 1-Seg support, GPS, Bluetooth connectivity, global roaming service, and video recording up to 10MB capacity. It’s available in Ivory, Black, White, Bordo and Blue. How much will the Sharp AQUOS SHOT 933SH cost you?

Behold. A fashion phone so awesome in it’s fashion-i-ness that it must be handled with a glove at all times. If it’s fashion-overkill design were to touch your bare skin, it would burn you much in the same way that dry ice can burn you. That is to say, nobody really understands it, but we simply respect it’s awesome power.

It comes from an unholy alliance between Japan’s Softbank and fashion label Emporio Armani. The new handset is called the 830SC Emporio Armani Model and was specifically designed for the Japanese market by Giorgio Armani himself.

Toshiba’s new 815T PB on Softbank, developed to coincide with a new show featuring robo-phones is freakishly weird, but we love it. This is what phones should aspire to be. We only hope that they don’t become self aware and drill into your skull, in order to take up permanant residence on your ear. We might all become servants to these things.

Transformer fans will no doubt wet their pants. This is the first mobile phone that you could actually use as a toy. Yes, this is real. Obviously the silver one is the good guy, the black one just looks mean. Not much more info at this time, but I hope other phone manufacturers are paying attention.