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Apple licenses tech from TV guide maker Rovi

Posted in Apple by Conner Flynn on September 20th, 2010

Apple never rests and as proof, an SEC filing today revealed that it has struck a “multi-year agreement” with Rovi in what may be a strategy to support the new Apple TV. The terms are secret, but will let Apple license Rovi’s technology over the course of the deal. Neither company has commented yet.

It’s hard to say what Apple would use the tech for. The company makes interactive program guide material that taps into TV channel lineups. It also makes software for set-top boxes to access and share media stored both on the Internet and the local network. So Apple TV is a good guess.

Liquid digital media guide by Rovi

Posted in Television by Conner Flynn on July 16th, 2009

Liquid digital media guide by RoviRovi better known as Macrovision just announced Liquid, a media guide that connects users to “content”. With Liquid, “content” encompasses anything: photos, music, Cable TV programs, free web videos or even online video services like Blockbuster OnDemand. Liquid can also interface with home networked devices using standard protocols like uPNP and DLNA.

Rovi already owns huge databases of content-related information that should give Liquid a nice advantage over competitors. At the moment, Liquid will go into consumer devices like televisions, but not in cable/satellite boxes.