Motorola has been chasing the success that it had with the Razr for years now. Since the Razr was the hot thing, Motorola hasn’t enjoyed as much success as it hoped. Today Motorola has announced three new handsets in its ROKR line that it is hoping will be popular.

The ROKR EM30 is the top-of-the-line for the new handsets. The EM30 uses Motorola ModeShift technology to illuminate the keyboard. When in phone mode the keys are blue and when in music mode, the keys are red allowing users to tell at a glance what mode they are in. Other features of the phone include a FM radio with RDS 4 technology and compatibility with Windows Media Player 11.

Wireless services provider Cricket unveiled today a new phone for its line up of mobiles. The Motorola ROKR Z6m is priced at around $300.

The Motorola ROKR Z6m is a slider style phone which can double as a music player. It sports a large QVGA screen, USB 2.0, Bluetooth stereo support and weighs around 3.81 ounces. It’s also capable of making use of Cricket’s Web services via being data capable.

Another day, another leaked image of some company’s newest mobile. Today’s unlucky company is Motorola and the device in question is the MOTO ROKR W5. With its orange on black fashion statement it certainly stands out, and as Gizmodo said in its headline (and we agree), it looks like Darth Maul’s cell phone. Can you say “Hello Moto” to a Sith Lord without getting chopped up by the guy’s lightsaber?

The specs for the ROKR W5 also got dumped to the internets. This baby is going to have 20 MB of memory, have Bluetooth connectivity, will have a microSD memory card slot and a 96×85 65K color display for you to text “Sith Lord ownz u” to those annoying Jedi Knights. The device runs off of a 880 mAh Li-Ion battery.