We are all consumers. There’s no getting around it. We rely on massed produced products in every part of our lives. Some consumers want to know if the product they are buying is cruelty-free or not. There’s really no need to have an animal suffer in order to sell us a product, so many choose not to support such companies.

PETA has your back with an iPhone app to help you identify cruelty-free products. The app is called “Be Nice To Bunnies” and is available for $1.99 on iTunes. Check out a video below.

If you see this thing suddenly appear in your living room, it might be a good idea to run. It wants to assimilate all of your Sony products. This nightmare-inspired mechanical heart is starring in a new series of Sony ads that will air during England’s World Cup qualifying campaign on ITV.

It’s built by special effects house Artem and consists of all kinds of Sony gear, with parts from BRAVIA TVs, Blu-ray players, VAIO laptops, Cybershot cameras, PS3s etc. Once it has absorbed enough Sony items, it will use it’s new powers to lower the price of the PS3 and lay the smack down on some Xbox 360 fanboys.

No matter what the movie or property, there are always some ideas that just don’t fly. Especially when it comes to the mega-merchandising of Star Wars. Some are neat, while some are better left unspoken of. Back in 1999 when Jar Jar was born, Pepsi and Lucasarts brainstormed and came up with a bunch of Star Wars promotional products. These are the rejects.

How about a Han Solo carbonite fridge? The Death Star cooking meat in the form of a grill? It’s a shame that these never came to be. I mean, how cool is an AT-AT Walker chair caddy? Or a Darth Vader gumball machine that dispenses mini death stars. See them all after the jump.