The Wii used to be the holy grail of gaming back when motion control was new, but alas after disappointing earnings reports from Nintendo, we just want it to get cheaper. Right now for $200 gamers can now choose between a new Xbox 360 or a Wii.

Sure there are good bundles, but people still want a price cut. Sadly, that’s not coming soon according to President and CEO Satoru Iwata, who said, “we cannot say [a Wii price cut] will never happen, but we are not thinking of it for the near future.”

We knew it was coming. Sure enough Sony just cut ¥10k off the price of the PSP Go in Japan. That price is effective on Tuesday. That brings the price down to ¥16,800 or about $200.

That’s a much better price point which Sony has been toying with in the US for awhile. You can find it right now for a $199 listing on Amazon and Gamestop.

If you’ve been waiting for some official word from Nintendo on the Wii price cut, here’s some good news. A Nintendo fan site who was listening in on a conference call claims that the company confirmed a $50 cut for Sept. 27.

Yes, it’s confusing and unconfirmed and not official at all. Nintendo hasn’t said a word to anyone aside from this alleged call. All should be revealed soon and we’ll let you know when we have more info.

Looks like Sony’s PS3 Slim is paying off for the company. Sales of PS3 hardware at “top retailers” jumped 300% for the first week of September compared to the week before the system’s price was cut to $299 for the “slim”.

Yes, people are actually buying the console. This news surely makes the folks at Sony feel all warm and tingly, but that’s not it for good news. According to a survey by GamePlan Insights, five of consumers’ top 10 most-wanted games are actually on the PS3 (Gran Turismo 5, Final Fantasy XIII, God of War III, Assassin’s Creed 2, and Call of Duty: Modern Warfare 2).

As expected, the rumors were true. This Friday, the Xbox 360 Elite will drop $100 to $300 with no HDMI cable included. While the mid-range 360 Pro will drop down to $250 from $300. The Pro will also be phased-out at this price.

Then there’s the $300 120GB Elite and the $200 Arcade, which comes with five games and 256MB memory. Let the war begin. Sony’s new PS3 Slim is the same price as the Xbox Elite. And the 80GB and 160GB PS3s are now cut to $300 and $400.

French gaming site JVN today claims to have confirmed Sony’s slim PlayStation 3 through an unnamed retailer in the country. According to the source, wholesalers expect the slimmer, redesigned PS3 in September along with a price drop of 100 Euros to €300.

These new systems would come stark raving “naked,”… Without games. And stores haven’t been told what’s included in the hardware. Speculation is that a 120GB hard drive will be stock. If this pans out and Sony loves America, US pricing would drop from a minimum of $400 to $300.

You know the drill, Sony maintains that a PS3 price-cut isn’t in their game plan, but according to the latest leaks coming out from unnamed industry sources, the console will get a $100 reduction come mid-August. This is far from the first time we’ve heard this rumor. It was last making the rounds in February. But we think it’s looking more likely now and we expect this one to pan out.

The news comes from analyst Arvind Bhatia, who tips Sony as reducing the PS3 just prior to the launch of Madden on August 18th. Reduced price plus Madden will get Sony a ton of sales. It doesn’t hurt that this would coincide with the back-to-school shopping season.

An analyst with Janco, Mike Hickey, says that a major price cut for the PS3 could be on the way in the next few days. According to Hickey (Who I’m assuming has no marks on his neck) the price drop needs to be at least $100 to get retail sales moving again.

If it doesn’t happen, Sony console sales are expected to continue to decline. This wouldn’t be a huge surprise, but we’ll have to see what happens.

The MacBook Air may be slim, but it’s price is pretty hefty. Thankfully, Apple is now selling the super slim MacBook Air for $2598, that’s down from $3098.

The slashing of the price is due to a cut in price for two of the components. The Intel Core 2 Duo processor upgrade for the Air’s 1.8GHz went from $200 to $100. Also, the cost of the Flash memory based 64GB SDD drive upgrade from $999 to $599. Now, you can configure a 1.6GHz MacBook Air with a SDD Drive starting at $2398. Still pretty expensive, but that’s quite a savings.

A forum user on High-Def Digest posted a scan from next week’s K-Mart weekly circular ad and it shows a price drop of $50 on the Xbox 360 Premium. Yes, the $299 price you see still includes a 20GB hard drive.

The timing of this apparent price drop seems to sync up with whatever announcements Microsoft will have at E3. The rumors on that front include a price drop or a newer version with more storage. The scan makes no mention of price adjustments for the ‘Arcade’ or ‘Elite’ models, but we expect they will be adjusted.

Amidst announcements of a number of new iPod products and product upgrades, Apple made a surprising move today by cutting the price of its iPhone, likely much to the dismay of early adopters. Apple is now selling the larger 8GB version of its iPhone for $399 which is down $200 from the original $599 price only a couple months after the products initial launch.

Apple also said it is going to discontinue the 4GB model of the iPhone altogether, now selling it at $299 until the supplies run out.

Interestingly enough, Microsoft made a decision to give the Zune a price cut by $50 the day Apple’s making an announcement about what many are expecting to be a new iPod. The company stated that this price cut is just part of the normal product life cycle and that some recent research indicated a 94% customer satisfaction result with the 30GB product causing them to lower the price so more customers can experience the Zune.

Does this mean we going to see a new Zune soon? Maybe that Zune phone we heard so much about?

Zune Price Cut