Iomega announced today a 1TB upgrade to its line of eGo portable hard drives. This larger storage capacity drive prices at around $270.

These new 1TB “Super eGo” external hard drives are 3.5-inch drives which store up to 4 million photos, 18,500 hours of music or 1,500 hours of video. Three color options are available and USB 2.0 is the interface for data transfers to other computers.

A new portable external hard drive announced today by Iomega is geared towards bringing media content from the PC to home entertainment systems. The ScreenPlay HD MultiMedia Drive is priced at around $210.

The Iomega ScreenPlay HD MultiMedia Drive has 500 GB of storage, which Iomega says is enough to host up to 2 million photos, 9,250 hours of music, or 750 hours of video. The portability of this Windows-focused hard drive is enhanced by a remote control for navigation.

LaCie is upping the storage capacity of its rugged design portable hard drive so you can carry more MP3s and such on the go. The LaCie Rugged Hard Disk now maxes out at 500 GB and you’ll find that pricing you between around $300 and $400.

The LaCie Rugged Hard Disk is, like select other LaCie products, designed by Neil Poulton. This particular external hard drive has a scratch-resistant aluminum shell and shock-resistant rubber bumper to protect the latest 500 GB Hitachi hard drive and others.

Iomega is introducing for Xbox 360 and PlayStation 3 owners a new external portable hard drive designed to offer greater storage for these gaming consoles. It is known as the Iomega Media Xporter Drive and you’ll find it pricing around $120.

The Iomega Media Xporter Drive is a 160GB hard drive which connects to Sony and Microsoft’s gaming platforms via USB 2.0. It is a wallet sized device which has been tested for compatibility with these systems and serves as a place to store media files of various formats which can be enjoyed through the different game machines.

Those Mac-happy folks over at Other World Computing let word be known today about its highest capacity portable bus-powered storage device to date. It is known as the Mercury-On-the-Go 500GB and you’ll find it pricing around $360.

The OWC Mercury-On-the-Go 500GB portable storage drive does 5400 RPM and is designed to connect with Macs or PCs. This is done via its FireWire 800, FireWire 400 and USB 2.0 connections. Full retail versions of backup software are included for both platforms so you can back up your precious data.