Swarovski crystals. They have been used to bling up many a gadget. The Phosphor brand has announced the Reveal line, which uses Swarovski crystals to actually tell the time. Phosphor is using “proprietary Micro-Magnetic Mechanical Digital technology” to rotate Swarovski crystals into place to form the readouts on the face.

The models are available in six styles, four of which are for women, and two for men, for $199 and up. These crystals sure look better on a watch face, than they do on an iPad.

Despite the fact that hi-tech watches are awesomely cool, they tend to make one look like a nerd. That’s why these e-ink Phosphor watches are pretty cool. They bridge the gap. Awesome tech, with a look that is at least respectable.

You could actually wear these outside of a Trek convention without being labeled a dork. They have screens that will show you the time, date, and other stuff. Techie and retro at once, without going overboard. They’re all under $200.

We may have to wait quite awhile for color e-ink displays, but in the meantime, B&W e-ink displays are hitting every product you can think of, including watches. The PHOSPHOR Ana-Digi Watch sports a traditional analog clock face with your typical hour, minute and second hands, with a digital e-ink display.

With the e-ink display, you can have a standard analog clock face, a digital face, or your choice of several other faces at the push of a button. It’s available for a hefty $250, but at least for that price you have a choice of leather or polyurethane band. It’s not a bad looking watch. I like it, but it seems like they could have done something a bit cooler, instead of simply slapping “E-Ink” on the face. After all, with E-Ink technology you can finally make branding a product a little cooler.