Despite the fact that hi-tech watches are awesomely cool, they tend to make one look like a nerd. That’s why these e-ink Phosphor watches are pretty cool. They bridge the gap. Awesome tech, with a look that is at least respectable.

You could actually wear these outside of a Trek convention without being labeled a dork. They have screens that will show you the time, date, and other stuff. Techie and retro at once, without going overboard. They’re all under $200.

We may have to wait quite awhile for color e-ink displays, but in the meantime, B&W e-ink displays are hitting every product you can think of, including watches. The PHOSPHOR Ana-Digi Watch sports a traditional analog clock face with your typical hour, minute and second hands, with a digital e-ink display.

With the e-ink display, you can have a standard analog clock face, a digital face, or your choice of several other faces at the push of a button. It’s available for a hefty $250, but at least for that price you have a choice of leather or polyurethane band. It’s not a bad looking watch. I like it, but it seems like they could have done something a bit cooler, instead of simply slapping “E-Ink” on the face. After all, with E-Ink technology you can finally make branding a product a little cooler.