Sure this looks like a toy, but we didn’t just get this camera out of our kids toybox. It’s a fully-functional dSLR. A limited edition Pentax K-x done up in the colors of Japan’s Kore Ja Nai robot. Only 100 Robotic Colors K-x units will be released in Japan starting this November.

They will be sold exclusively through Pentax’s online store for $880. Wow. Toy looks, tech price. Just be careful that your preschooler doesn’t get his/her hands on this.

The problem with most of the DSLR cameras that have been introduced recently is that they are either very expensive and high-end or they are budget offerings that lack the features most want. Pentax has announced a new entry-level DSLR called the K-x that has lots of features at a good price.

The K-x comes in red, blue, white, or black colors, and the red looks fantastic. The cam has 12.4-megapixel resolution with sensor-shift shake reduction for both still shots and video. Yeah, the camera can shoot 720p HD video at 24 frames per second using any Pentax lens.

Pentax’s Optio W80 is the company’s toughest point and shoot camera yet. It’s also waterproof up to 16 feet underwater and it will survive drops from 3.3 feet and works in 14 degree weather. So if you are an adventurer looking for a rugged point and shoot, this one sounds like a good bet.

It’s arriving next month for $300. The available colors are Cardinal Red, Azure Blue and Gunmetal Gray. Pentax is also offering a custom designed clear protective skin for $16.95 along with a comfortable floating wrist strap for $19.95.

Pentax has released the Pentax K20D Titanium Limited Edition which features a 2.8-inch LCD screen, image stabilization and dust proofing. The original version of the Pentax K20D is available for $700, while the limited edition Titanium version costs a stunning $1199.

So you’ll be paying for that sexy sleek look. It also has a cool metal-wrapped battery grip that can hold some extra batteries. The 14.6MP DSLR will be available in Japan at the end of April 2009. Only 1000 units will be available.

It’s graduation time of year and that means that for many parents and other people with relatives graduating high school or college it is time to be looking for a graduation gift. Mothers Day will also be here soon and moms like to take pictures of stuff so a great gift idea is a camera of some sort.

If you are looking to spend the money to get a camera that is decent, Pentax is offering instant rebates on a couple of its cameras that will both make great gifts. The Pentax X70 is a point-and-shoot camera that offers a 24x optical zoom lens.

The economy is bad; we have all heard our fill of that. Computer makers, TV makers, and other technology companies are reporting some really bad results in quarterly sales with many firms cutting jobs and missing profit predictions by wide margins. What we haven’t heard much on is the state of the digital camera industry.

I am betting sales of digital cameras are down as well and Pentax has announced a big price cut on one of its flagship DSLR cameras introduced in January 2008 called the K20D. The K20D is a 14.6-megapixel camera with a 2.7-inch LCD offering Live View. Other features of the camera include a dust reduction system and a dust and weather resistant body.

When many consumers start to move from the world of point-and-shoot cameras into the DSLR realm, they look for some of the most cost effective cameras for their first foray. Pentax has long made some of the cheaper DSLRs you can get including a couple models in its K-series.

Pentax has announced price cuts for its K20D and K2000 DSLR cameras. Pentax is offering shoppers looking for the K20D a $100 in store instant rebate that is good on either the K20D body only or the K20D body and lens kit. Also offered on the K20D is a three year warranty rather than the one year standard. The offers are good through the 22 of this month.

Pentax’s Storm Trooper approved white and black K2000 DSLR isn’t for everybody, but it will make you stand out from the crowd. The camera, and both 18-55mm and 50-200mm lenses, is now available for pre-order direct from Pentax.

Best of all, is the price. Only $679.95, which is much less than we thought it would cost. It won’t ship until mid-February, but if you’re looking for a camera that matches your Stormtrooper armor, it’s worth the wait.

Pentax was showing off at CES last week two new compact digital cameras. These are the Optio P70 and Optio E70, priced around $200 and $140, respectively.

The Pentax Optio P70 is a 12-megapixel shooter available in three body colors in February. It has a 4x optical zoom plus a wide angle 28mm lens. A 2.7-inch LCD panel allows for photo viewing and the camera features shake reduction technology, face recognition and HD movie captures.

Pentax, we’ve noticed in the past, loves to wait until late in the day to unveil new digital cameras. Are they that ashamed of what they are unveiling that they hope to just slide it to market with minimal attention? While we could debate the issue of when it is best to introduce new products, we’ll just skip that and let you know the company today announced the new Pentax Optio E60, priced at around $140.

The Pentax Optio E60 is a budget focused 10.1-megapixel shooter which has a typical mix of features for a camera of this design. It sports 3x optical zoom lens and is powered by AA batteries. There’s a variety of shooting modes, including a “Green” mode which, while called green, has nothing to do with the environment and seems to instead be targeted towards newbies.

When it comes to cameras typically if you get them wet you will soon be in the market for a new camera. However, there are times when you want to take pictures in and around water like at the beach or the pool. For these times using a normal camera can be ill advised.

Pentax has announced a new waterproof camera called the Optio W60 that has a 10 megapixel sensor and 5x optical zoom with a 28mm wide-angle lens. A digital wide function merges two shots into one for an ultra-wide-image.

Pentax decided to wait until the quiet of this afternoon to unveil its latest point and shoot digital camera. This new model is called the Pentax Optio V20 and it prices at around $280.

The Pentax Optio V20 is your typical, compact eight megapixel shooter. It offers up a 5x zoom lens, 3-inch LCD monitor and 512MB of internal memory. Pentax said it will be available in May.