Pentax, we’ve noticed in the past, loves to wait until late in the day to unveil new digital cameras. Are they that ashamed of what they are unveiling that they hope to just slide it to market with minimal attention? While we could debate the issue of when it is best to introduce new products, we’ll just skip that and let you know the company today announced the new Pentax Optio E60, priced at around $140.

The Pentax Optio E60 is a budget focused 10.1-megapixel shooter which has a typical mix of features for a camera of this design. It sports 3x optical zoom lens and is powered by AA batteries. There’s a variety of shooting modes, including a “Green” mode which, while called green, has nothing to do with the environment and seems to instead be targeted towards newbies.

When it comes to cameras typically if you get them wet you will soon be in the market for a new camera. However, there are times when you want to take pictures in and around water like at the beach or the pool. For these times using a normal camera can be ill advised.

Pentax has announced a new waterproof camera called the Optio W60 that has a 10 megapixel sensor and 5x optical zoom with a 28mm wide-angle lens. A digital wide function merges two shots into one for an ultra-wide-image.

Pentax decided to wait until the quiet of this afternoon to unveil its latest point and shoot digital camera. This new model is called the Pentax Optio V20 and it prices at around $280.

The Pentax Optio V20 is your typical, compact eight megapixel shooter. It offers up a 5x zoom lens, 3-inch LCD monitor and 512MB of internal memory. Pentax said it will be available in May.