Netflix and Hulu dominate entirely separate sectors of digital streaming, according to a Nielsen study. Both are now available on many platforms, but Netflix is the dominant one on non-PCs, including iPads, game consoles, and media hubs, ranging from a three-to-one ratio on Apple’s tablet to seven or eight times higher.
Hulu isn’t a lame duck though. They win on computers, often by a wide margin, with 89 percent of its viewers watching on a computer versus just 42 percent of Netflix owners wanting to do the same. Networked media hubs like Roku boxes and smartphones were a close race, though they have a smaller viewing audience as a whole.