This is going to honk off many of you. According to a press release issued earlier today, TiVo will now be offering ad space on its pause menu. I hear you. It sucks. But it’s your fault.

The spam messages ads are designed to outsmart those who fast-forward through the ads (everyone). Advertisers will be able to target viewers of a specific show, or they can cast a wider net and advertise within genres or keywords of program descriptions. At the moment, only Series2 owners are subjected to the new ads as part of the 9.3.2 update.