The Mercury Electra 6G SSDs come in 120GB, 240GB and 480GB sizes. These 2.5-inch SSDs feature 2xnm MLC NAND Flash memory chips, a SATA 6.0 Gbps interface, a SandForce SF-2281 controller, TRIM and NCQ support and they will deliver read and write speeds of up to 556MB/s and 523MB/s.

If you like what you see the 120GB, 240GB and 480GB models are priced at $229.99, $479.99 and $929.99, depending on what size you need.

Does Apple hate connectivity standards? Always seems that way. So OWC is now offering an inexpensive option to fix yet anothet Apple design flaw. For just $169, plus shipping, the company will cut a small hole in the bottom grill and install the missing eSATA port.

The only problem is that the port isn’t port-multiplication-compatible so it won’t work properly with most multi-drive RAID enclosures. Still, if you want it, they will do it. Like Burger King, you can have your iMac your way.

Every time I look at computers on a manufacturer’s site, I get a little sick to my stomach when I see how much they want to charge you for RAM and HDD upgrades. Sometimes even a small upgrade can add a $100 or more to the price you pay.

If you tend to buy your rigs with the minimum RAM available and upgrade alter you aren’t alone. OWC has announced that it has new RAM kits put together specifically for the newly updated iMac computers.

I have become used to working with a netbook and don’t miss my optical drive for the most part when I am on the road. If you are the same way and would rather see more storage in place of your optical drive and you use a MacBook OWC can hook you up.

OWC has unveiled the Data Doubler, which is an optical to SATA HDD converter bracket selling for $79.99. The bracket kit will work with any HDD or SSD up to 9.5mm tall.

Other World Computing (OWC) has rolled out this world’s first external Blu-ray drive that features a Quad Interface. The drive connects to your PC or laptop through four different interfaces: FireWire 400, FireWire 800, USB 2.0 and eSATA. This external drive comes in two variations: The Mercury Pro SW-5583 that reads/writes Blu-ray, DVD, DVD-RAM and CD-R/RW and the Mercury Pro SW-5583T that comes bundled with a full retail version of Roxio Toast 9 Titanium (Mac OS X). The Mercury Pro SW-5583 retails for $499.99, while the Mercury Pro SW-5583T is priced at $579.99.

OWC continues to like to see how many directions it can go with its line of Mercury On-The-Go external hard drives. To that end it just announced what it is calling the highest capacity 7200RPM portable bus-powered storage solution on the market – the OWC Mercury On-The-Go 320GB 7200RPM.

The OWC Mercury On-The-Go 320GB 7200RPM, available with USB 2.0, USB 2.0+eSATA, FireWire 400+USB 2.0, and FireWire 800/400+USB 2.0 interfaces for a variety of prices starting around $240, offers what OWC says is 60% higher capacity to similar products. It is described as offering “3.5″ desktop hard drive performance in a 2.5″ solution.”