New Microsoft ad cuts to the heart of the issue

Posted in Microsoft by Conner Flynn on March 29th, 2009

Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion
The ongoing war between Microsoft & Apple continues. In this new ad, Microsoft exploits Apple’s Achilles heel, being outrageously overpriced. It’s a brilliant ad that hits them right where it hurts. Because it’s true.

The ad shows a customer looking for a laptop for under a $1000. She searches both the Apple store and a conventional electronics store and finally settles on an HP laptop for under $700. Unlike their previous ads, this one works because it actually speaks to the consumer, and what matters to them. Getting a decent computer for a fair price.