Sony topped off its announcements yesterday with word it was bringing new content to its BRAVIA Internet Video Link service. Chief among these is a partnership with popular video Web site YouTube.

Sony said its BRAVIA Internet Video Link device will now let people have access to millions of YouTube videos through connected BRAVIA LCD flat-panels at no additional charge. Models supporting this device include select 2007 and 2008 flat panels.

Apple today announced the immediate ability to purchase movies through iTunes the same day that they are released to DVD. This takes away another hurdle that Apple needed to get over to increase the number of online movie rentals through iTunes, and comes only months after the initial launch of the ability to purchase movies at all through the online service.

Apple says they will be providing new releases for sale from 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount Pictures, Universal Studios Home Entertainment, Sony Pictures Entertainment and Lionsgate, among a couple others. The new release purchases are priced at $14.99 each and can be viewed on a Mac, PC or any iPod with video and require iTunes version 7.6.2 which is available now as a free download.

Tivo is getting set to add another online offering to owners of its digital video recorders. This time around the company has announced a new relationship with YouTube to bring online videos to your set top DVR.

Under the terms of the announcement Tivo will begin to offer access to YouTube videos directly to owners of Tivo Series 3 DVRs - sorry Series 2 owners, you look to be out of luck. Access will be included for the Tivo HD as well.