Well if you don’t have a home theater Netflix streaming option yet, but own an internet-connected Sony BRAVIA TV, Netflix just went live. Just as they promised back in July. You’ll be watching your favorite flicks in no time now.

All you have to do is apply the latest software update and you’re ready to go. What will it be? A drama? Action movie? Comedy? Comedy is PS3 owners having to use a “DVD” to get Netflix working on their console. Feel free to laugh at them.

We talked earlier this month about the announcement that the PS3 would be getting Netflix streaming service. Today marks the official live date for the PS3 Netflix deal. If you were wondering how Netflix got around that deal with Microsoft, Blu-ray is the answer.

The Blu-ray disc that has to be in the PS3 at all times uses BD-Live to access the Netflix streaming catalog. As long as the disc is in the PS3, you can stream until your heart’s content. The service is free to all Netflix members, but you have to request one of the discs.

PS3 users have been waiting for this one for awhile while their Xbox 360 buddies have been streaming Netflix since July of last year and bragging about it. But now is your time Sony fans. PS3 instant streaming discs are now being sent out to Netflix users who have requested them.

It’s either this or wait for an XMB software update late next year that will let you stream Netflix to the PS3 disc-free, which is how it should be.

It’s not rocket science. First it was Microsoft’s Xbox 360, then the PlayStation 3. Now Netflix’s “Watch Instantly” is coming to Nintendo’s Wii. At least that’s what the word is, according to StreamingMedia, who has an undisclosed source that has confirmed that Nintendo is currently testing Netflix streaming on the Wii. And that it will be available “very soon.”

Hopefully that means before the holidays, but it could mean anything. If you have a Wii, you are used to waiting anyway. Waiting for better games, waiting for a better storage option, waiting for something better than 480p…

You’ve been praying for it and now at long last Netflix streaming will be available “later this year” on the PS3. Just like the Xbox 360, it will be free with the $8.99-a-month plan. But with the PS3, you’ll enable Netflix via an “instant streaming Blu-ray disc.”

The free disc will activate Netflix via BD-Live. You’ll have to load up the disc every time you want to use Netflix for now. You’ll be able to order movies and do all of the other stuff right on screen without having to do it on your computer first.

The BDP-N460 is the Sony Blu-ray player we’ve all been waiting for, but it’s missing a few important things. The most important being Wi-Fi. For $250 it streams video through Bravia Internet Video and that includes Netflix. In place of Wi-Fi, it features “specially designed” software for Linksys’s $100 Wi-Fi dongle. Ummm, that’s just not right Sony.

Once you add the $100 for the dongle, it’s about the same price as other Blu-Ray players on the market that actually have Wi-Fi.

Sorry PS3 and Wii, no Netflix streaming for you. Today we learn that Netflix streaming won’t land on Sony’s PlayStation 3 or Nintendo’s Wii (Not counting PlayOn). Ever. How do we know? Because at the bottom of Microsoft’s details on today’s Xbox LIVE update, it now states that Netflix Watch Instantly integration is now an “exclusive partnership,” with Microsoft.

It even says that the “Xbox 360 will be the only game console to offer this movie-watching experience, available to Xbox LIVE Gold members who are also Netflix unlimited plan subscribers.” Who knew that the Microsoft guys had the foresight to lock things down so quickly? Netflix could still find it’s way to other consoles in some form, but this sounds pretty definitive to us.

Rumor is that Netflix is going to let iPhone users get in on the fun of streaming movies via WIFI. Users would love it of course, but how would they do it? The iPhone doesn’t support Flash, so it’s probably not going to be a web portal.

Netflix could develop its own app and do it all itself we suppose. How do you think AT&T would feel about users watching video on its wireless network without paying though? We would be surprised if this one panned out anytime soon.

You will now have access to Netflix on Sony’s line of Internet-ready Bravia TVs. Newer sets come with built-in support while older models will need the add-on Internet Video Link. You can Watch Instantly and stream movies or TV shows straight on your set, though we aren’t sure if the footage is in HD or not.

The update will be available later this fall alongside competing services already live for Sony’s TVs, including Amazon Video On Demand and Sony’s own movies. Sets already have access to non-commercial video services like Crackle, DailyMotion and YouTube as well as radio from Slacker.

At E3 today the big M announced a bunch of upgrades to Xbox Live. The biggest news is the relaunch of the video service, now Zune-branded with 1080p instant-on streaming content in 18 countries. XBL will also now integrate with Facebook, which is great news for all of you social butterflies out there. Your Facebook account can be linked to your Gamertag, and games will support Facebook Connect for sharing online content.

That’s not all. You’ll also be getting Twitter and Last.fm. Yes, these updates are huge. There’s more. Netflix users will now be able to browse the entire catalog instead of just loading their queue, and since Microsoft has gotten its Party Watch system down, you’ll be able to diss videos with your online friends.

Netflix has been around for a while now with its mail order movie rentals. The service proved so popular that it has put a serious crimp in the rental business of some of the big players like Blockbuster. Netflix also offer a 12,000 title streaming library.

The streaming Netflix library can be accessed through set top boxes like the one from Roku and some Blu-ray players. Netflix also boasts a million installed users for the streaming application on the Xbox 360.

That’s what seems to be happening with a small group of subscribers who are claiming their discs are arriving with small cracks on the outside edges. They say it’s happening repeatedly. No one is sure what is causing it since the Discs have an extra coating to prevent scratches on Blu-ray.

It could be the automated mail processing machines, manufacturing defects or maybe postal carriers are playing Frisbee. The Mars Box blog experienced this issue back in ‘07, but over the last few months reports are picking up again. It’s too bad the extra costs that customers are paying can’t go toward tougher packaging, but Netflix told Wired the problem is “infinitesimally small” and changing shipping wouldn’t be cost effective.

I used Netflix for a while before I realized getting a new movie the day it comes out is about likely as a perfect credit score in today’s economy. It would take weeks to get a new film and by the time it was finally available I would have rented it at my local movie store anyway.

When Netflix started offering streaming movies and TV shows with its subscriptions things got a bit more interesting. Netflix and MTV Networks announced today that they would be streaming popular programs including South Park from Comedy Central.

No doubt, this will upset a great many of you, but Netflix is raising the price of Blu-ray rentals again. You might remember, Netflix already implemented a $1 per month fee for Blu-ray customers in October. Now it wants to raise it even higher, by around 20 percent across its pricing structure.

It should hit April 27th and is only applicable to BD customers. According to the company, this is all due to having to buy more titles on BD to “accommodate the increasing number of Netflix members who prefer renting movies on Blu-ray.”

It looks like despite some denials from Sony in the past, a survey is being conducted to gauge the public’s interest in streaming movies and TV shows to their game console. The service on PS3 might require a one-time purchase of a $9.99 “Netflix Instant Streaming Disc” that would be inserted to stream video, but otherwise the cost would be free.

The survey asks which is your favorite console, then if you’d be interested in this service. Seems like the Wii would be a natural contender as well. At any rate it looks like it is coming our way soon. You can check out the survey below.