If you’re looking for a way to get around the £2,000 price tag associated with Motorola’s latest luxury phone, the Aura, get ready to be disappointed. The telecommunications company will be introducing a legal contract for new owners that prevents them from selling the Aura on eBay.

The only party they are legally allowed to sell the handset back to is…Motorola. I wonder just how legal that move actually is in itself. Apparently they are aiming to keep the Aura extremely exclusive. First off, the tactic won’t work. Secondly, that sort of contractual threatening will turn many buyers off. All we can say is, Good luck with your fancy phone sales.

Motorola used to be one of the biggest companies in the mobile phone market thanks to its Razr handset. When the popularity of the Razr waned so did Motorola’s market share. Today Motorola is one of the firms fighting for the dollars of mobile phone shoppers everywhere.

Motorola and T-Mobile have announced a new handset called the Motozine ZN5. The ZN5 is most notable for its camera featuring Kodak technology. The camera is a 5MP unit with auto-focus and is optimized for low light conditions. It also features a built-in Xenon flash. Several capture and edit modes are offered including panorama, grayscale, sepia, negative and more.

What is this new pretty thing? Surely that’s too nice to be a phone. It’s Motorola’s latest, the premium Aura handset, and it’s all about design. It was inspired by high end swiss watches. The phone’s switch blade design all by itself is driven by over 200 parts and 130 of them are ball bearings used to open the handset up to an estimated 100,000 times before failure. It doesn’t end there.

The display is the work of fine engineering too. Just 1.55-inches in diameter, it’s the “world’s first” circular cellphone screen and features 16 million colors and 300 dpi clarity. I guess it doesn’t hurt that it’s coated with 62-carat sapphire crystal too, in order to prevent scratching. The phone is quad band with GPRS and EDGE featuring 7.3 hours of talk time, 2GB, AGPS, stereo Bluetooth, microUSB port, and 2MP camera. It will be available starting December 4th for $2,000. Fine watch quality, fine watch price.

Verizon Wireless, besides announcing the Samsung Sway, also unveiled this week two new Motorola handsets and a Bluetooth headset. These new devices are the the Motorola Rapture VU30 and the MOTO VU204 as well as the MOTOPURE H15 Universal Bluetooth Headset. Pricing for these devices is around $130, $30 and $100, respectively.

The Rapture VU30 is the more advanced of the two new mobiles. It comes in a clamshell design Verizon says has a touch-sensitive external display. It does the usual Verizon music services and can also capture digital pictures, offering a dedicated shutter button for the 2.0 megapixel camera. Memory is expandable up to 8GB and you can get turn-by-turn audible driving directions.

Boost Mobile unveiled today it latest mobile phone from Motorola. It is the old school looking i776, which you’ll find pricing around $100.

The Motorola i776 is Boost’s smallest flip phone with a digital camera (VGA). It comes compatible with Boost’s walkie-talkie service and is also GPS enabled.

Apparently Motorola is upgrading the design on it’s V70 handset, with this new V70 Retro model. It’s been shy up until now, but is just making its first appearance thanks to CTI-Miami.com.

There aren’t many details aside from the fact that it has a 5-megapixel camera, and looks like a sort of flattened retro capsule when closed. It’s a different design which is refreshing. The model name is subject to change too. Hit the link for a few more pics.

The idea behind the Motorola Sparrow is to provide retail stores with a mobile point of sale device that solves increased service demands from consumers and decentralizes the check out point, so you can get out as quick as you can.

It’s got a scanner, point of sale system, RFID, communication and credit card reading capabilities all in one mobile device. The front and back of the Sparrow are touch-sensitive for ease of use and navigation. This is a huge improvement of an old idea. It would be great to see in the retail world. It looks kinda sexy even.

Motorola has been chasing the success that it had with the Razr for years now. Since the Razr was the hot thing, Motorola hasn’t enjoyed as much success as it hoped. Today Motorola has announced three new handsets in its ROKR line that it is hoping will be popular.

The ROKR EM30 is the top-of-the-line for the new handsets. The EM30 uses Motorola ModeShift technology to illuminate the keyboard. When in phone mode the keys are blue and when in music mode, the keys are red allowing users to tell at a glance what mode they are in. Other features of the phone include a FM radio with RDS 4 technology and compatibility with Windows Media Player 11.

Motorola officially announced the ZN200 slider in Brazil. It’s not a bad looking phone. The handset features a 2.0-megapixel camera, microSD card slot, media player and built-in FM radio.

It’s also got a camera key on the side so you can take pictures in landscape mode if you need to. Comes with 30MB of built-in memory and a 1GB memory card might be included in the package. The ZN200 should be hitting stores no later then September in Brazil for about $311 and it comes in white with pink or black with chrome.

T-Mobile announced it’s own version of Motorola’s ROKR E8, a delicious candybar which is shiny, sleek, glossy and black. Okay, maybe it’s not that much of a looker. Some features are: a 2 megapixel camera, 2GB of internal storage, microSD slot that will get you 8GB more, stereo Bluetooth, 3.5mm headphone jack, FM radio, and the morphing keypad that makes keys invisible like magic.(If you are in the right mode) Not a surprise that there’s no 3G, but T-Mobile customers are used to that. You can get the E8 starting July 7 for $199.99 with contract.

Rumors of the Motozine from Motorola have been floating around for quite a while and the company today has finally made an official announcement for the new cameraphone. The Motozine ZN5 was created with a partnership with Motorola and Kodak to create a device that contains high-quality features of both a phone and a camera.

Kodak included a number of features on the camera-side of the mobile handset including a 5 mega-pixel sensor behind a sliding lens cover, Xenon flash, built-in integration with Kodak Gallery, on-phone image stitching capabilities to create large panoramic shots and an option 4GB of external storage.

Motorola took the wraps this week off of a couple of new stylish Bluetooth headsets. This new models are the H620 and H560 (pictured). No specific pricing information was released.

Motorola said the H620 is the first Bluetooth headset “optimized for the car.” What the means, the company said, is that the headset sports noise reduction and echo cancellation technology in addition to automatically adjusting the volume as road noise increases.

Motorola hasn’t really had a hit when it comes to cell phones since the Razr was so hot several years back. Since then Motorola has been losing market share and popularity at a rate its shareholders are sure to not like.

Verizon Wireless announced today that is has a new exclusive handset from Motorola called the MOTO W755. The device looks similar to the popular Razr phone and is available in slate black or purple colors. The phone has a built-in music player and supports AAC, AMR NB, MIDI, MP3, and WMA V9 file formats.

AT&T and Motorola are bringing us a sweet new slider phone which will have a bounty of goodness associated with it, including GPS. It is called the Motorola MOTO Z9 and will cost you around $250 after a two-year agreement.

The MOTO Z9 has a nice slider design which hosts a phone offering GPS functionality through AT&T’s AT&T Navigator for finding your way around town. It supports AT&T’s 3G wireless service around the country as well to let you send live one-way video and audio from one user to another using a similarly compatible AT&T Wireless mobile.

Motorola unveiled this week a new mobile television which also offers navigation and other features. It is called the Mobile TV DH02 and there was no specific pricing or availability information announced as of yet.

The Motorola Mobile TV DH02 is designed to be what Motorola calls “an all-in-one personal entertainment and navigation device.” To that end it sports a touchscreen interface “with intuitive click, drag and scroll icon-based menus.” It is capable of being a live DVB-H television with PVR abilities or a GPS device with map views, points of interest and voice-activated directions.