It’s not the phone itself, it’s what the phone’s software can do for you. Apple proved that with the Apple App Store. Now BlackBerry is doing it too. And now Samsung has an App Store. The portal will have its own native client and will have unspecified “content guidelines” to decide which apps hit the store.

Just 300 apps will be available on launch and will focus primarily on games from Capcom, EA, Gameloft and others, although Samsung will have apps from Handmark. Another 2,000 some apps will arrive before the end of the year.

In case you haven’t heard, Microsoft recently unveiled its Bing search engine in an effort to overcome Google. Now they have also brought Bing to the mobile platform by introducing Bing Mobile, which can be enjoyed across a range of mobile devices.

So far user impressions seem pretty positive. Simple and clean results are displayed in a nice format. Microsoft is hoping that you might point portable device’s browser to m.bing.com and see what the buzz is all about.

Along comes this interesting new concept to shake things up in the mobile projector industry. The Nokia Pulse Projector combines an LED-projector and a NXT-speaker with Dolby sound processing into a single device. It works with your cell using Pulse software and Bluetooth, basically turning your handset into an interactive remote which will control the multimedia player.

Some specs of this amazing concept include a native resolution of 1,280 x 768, a contrast ratio of 1,500:1, LED light technology, 1,000 lumens brightness and it will throw images from 15″ to 60″ at 7.87 feet.

Speedfit is a human-powered mobile treadmill invented by Olympic medalist Alex Astilean. Much like Fred Flintstone’s old rod, it uses people power to get it moving. The only real difference is that Fred’s feet no longer have to meet the road.

The version in the video is a one or two person model, but Alex wants to create a public transportation version of the treadmobile that will allow a large crowd to power their own mass transit. Sure, it looks silly, but I’m guessing it’s a hell of a workout.

3G routers aren’t new, even though many of us don’t have one. Those who do own one don’t have any this good looking. Ericsson must have finally seen the light and realized that these devices don’t have to look ugly. The Ericsson W30 Data Router and Ericsson W35 Data and Voice Router just slipped past the FCC, and they do indeed look sexy.

They can get HSPA / UMTS / GSM data and toss it out over WiFi and Ethernet. They can also share a USB printer. The W35 adds voice and fax capability. No word on price or availability. Mostly we’re just excited to see a router this nice looking.

We don’t blame you for not recognizing the name. Emgeton Enzo sounds like some kind of foreign race car driver or something, but the Emgeton Enzo is a cell phone. The 3G handset is powered by a Qualcomm/Philips chipset and can run two SIM cards simultaneously and independently of each other.

Some specs include: 2.2″ TFT display at 240 x 320 resolution, Tri-band GSM/GPRS/EDGE connectivity (900/1800/1900MHz), HSDPA 2100 connectivity (only for the first SIM card), Bluetooth connectivity, MP3/video player, 2 megpapixel camera, VGA camera for video calls, 50MB internal memory, microSD memory card slot

I have never been into social networking, I am far too busy sitting in front of my computer all day working and playing video games to care about the outside world. My wife on the other hand has formed some sort of Vulcan mind meld with MySpace and went into full convulsions when our Internet connection was down.

If you are the type that has to be able to check the status of everyone you know at any given moment on MySpace and you have a mobile phone with Internet connectivity, the social network has announced a new mobile website. MySpace says that it has 20 million users accessing its mobile website each month.

Sprint just rolled out the Sierra Wireless Mobile Broadband USB Modem 598U complete with Sprint logo, offering users a compact and reliable mobile solution to connect to the Internet from anywhere. This is a EV-DO Rev. A-compatible device that boasts average download speeds of between 600 kbps and 1.4 Mbps, while upload speeds average 350 to 500 kbps.

The 598U is also compatible with EV-DO Rev. 0 and 1XRTT technology just in case you’re in an area where EV-DO Rev. A is unavailable. Some other features include an integrated GPS receiver and a microSDHC memory card slot (up to 32GB) for expansion. How much does it cost?

If you’re an enterprising entrepreneur or a stripper who can’t stay put, this is really the perfect vehicle for you and your pimp boss. Just don’t leave a trail of bills in your wake. Or clothes. It’s aptly named the Polerider and I will do my best to refrain from the obvious jokes.

The PoleRider was built by three professional industrial designers to withstand immense leverage loads without failing. So I’m assuming that means that larger women can earn a mobile living stripping as well. If you are into that sort of thing. The Polerider makes the rounds in NYC and you can rent it out by the hour complete with pole-dancing girl for $300 for the first, $200 each additional.

DoCoMo’s latest SMART cell phone series includes the clamshell F-04A that features an attractive, but plain design comprised of the following features: 3G/HSDPA, 3″ 480 x 854 resolution TFT display, 0.4″ 12 x 56 monochrome FSTN display, microSD/SDHC memory card slot, 2 megapixel camera with autofocus, VGA resolution camera for video calls, Built-in mobile wallet, Mobile Google Maps application and 1-Seg support. The F-04A should be available in Japan next February or March.

Mozilla CEO, John Lilly has hinted in an Interview that we may be seeing Firefox Mobile in a few weeks time. If the reports are true, we may see an alpha version of Firefox Mobile very soon. An excerpt from the interview:

“We want to make sure that the Web on mobile is more like the Web than what the mobile industry offers today, which is closed, separate networks and not a very good information-getting experience for the user. The first thing is to bring Firefox to mobile devices. We’re working on that, and we’ll see some alphas in a few weeks.”

This new 3M Mobile ID Reader could soon be used at events or in situations that require tight security. The idea is that it would scan your identification quickly to prove that you are who you say you are. Then you can be on your way in no time. It works like a credit card scanner and it would be used to scan things like your Visa card or passport, cross checking that info with watch lists of those who are threats.

It runs on Windows Mobile 6 and features WiFi, GSM/GPRS EDGE and a fingerprint sensor. It also has 8GB of storage for keeping track of those that have been scanned. That way they can leave all of that data sitting around somewhere and screw us all. Let’s hope not.

Here’s Sony Ericsson’s GreenHeart concept. The handset was made using bio-plastic casing and keypads that can be easily recycled. The GreenHeart even comes bundled with a new charger that is smart enough to turn itself off when the phone is fully recharged. Environmental concerns even extend to the user’s manual which is entirely HTML-based to save paper, thereby saving trees. Add in environmentally conscious packaging, and some hippies might let go of the tree they’re hugging in order to get one. The Sony Ericsson GreenHeart is only a concept, but it shows a new greener direction.

The Samsung Haptic 2 mobile phone is currently available in 4GB and 16GB flavors. The mobile phone features a 3.2-Inch LCD touch screen, DMB, e-dictionary, Bluetooth, and 5MP camera. The handset also comes with a new User Interface that lets users create their own vibration mode to be used for either good or evil, and create various personal screen designs with 50 icons. The Samsung Haptic 2 is priced between €480 and €550.

Here’s an innovative way to furnish your space while keeping things minimal when not in use. The Kenchikukagu is designed for work, sleep and eating. Designed by Atelier OPA from Japan, the Kenchikukagu series includes a mobile work station, mobile bed and a mobile kitchen. You can actually order this on Amazon Japan for 800,000 Yen (about $7,500).

Closed, these pieces look like simple storage, but when opened they turn into useful furniture. Perfect for small living spaces and those who just like to play with their furniture. This kind of furniture also makes moving much easier since I’m sure it’s a breeze to fit through doorways.