The biggest game that EA sells has to be Madden NFL. The game is responsible for a huge chunk of the revenues that EA generates each year and it the most popular NFL football game going. EA Sports has the exclusive agreement to design and sell video games that are NFL based.

A U.S. district judge has denied the motion to dismiss a class-action suit against EA alleging unlawful and anticompetitive agreements in place with major football bodies. These exclusive agreements have stifled competition and allowed EA to up the price on its Madden NFL game by 70% according to the suit.

You know the drill, Sony maintains that a PS3 price-cut isn’t in their game plan, but according to the latest leaks coming out from unnamed industry sources, the console will get a $100 reduction come mid-August. This is far from the first time we’ve heard this rumor. It was last making the rounds in February. But we think it’s looking more likely now and we expect this one to pan out.

The news comes from analyst Arvind Bhatia, who tips Sony as reducing the PS3 just prior to the launch of Madden on August 18th. Reduced price plus Madden will get Sony a ton of sales. It doesn’t hurt that this would coincide with the back-to-school shopping season.

EA is the publisher behind most of the top sports video games on the market. The EA Madden NFL franchise is one of the top selling video game franchises around. I have never really been into sports games, I figured if I want to play football I would just go outside and play.

EA has announced that it is teaming up with Toy Island to bring sporting goods to market that will ensure I can still play with EA Sports gear outside as well as inside on my TV. The new line of sporting goods is aimed at kids of different ages.