EA has dominated the football video game genre for years and is the only NFL based video game available. EA is marking the release of Madden NFL 09 with a special event called Maddenpalooza that will celebrate the anniversary of the franchise and the launch of Madden 09.

EA says that Maddenpalooza is a celebration of music, sports and gaming fans and the event will be hosted at the Rose Bowl in Pasadena, California on August 11. The event will run from 2 p.m. to 10 p.m. the day prior to the official August 12 launch date for the game.