Toshiba’s Neoball-Z Real Pride bulbs do away with the corkscrew look, going back to the old bulb design. They are actually fluorescent lamps. But the most interesting news is that they claim to have a life span rated at 12,000 hours. That’s about 1.2 times better than the other products on the market, which is 12 times better than an incandescent bulb. The power consumption rates at 10 watts, which should be a big money saver.

You can get them in warm white, day white and daylight colors from July 1st onward. No word on price, which is really the main thing I would want to know. I’ve tried some of the corkscrew variety and didn’t seem to save any money at all, so I’d be willing to give these a shot.