Milk cartons or the plastics they come in won’t tell you if it’s fresh or not. They simply hold the liquid and that’s it. But this jug is different, It uses a pH sensor to detect if the milk inside is sour. That way, your cereal won’t be ruined in the morning.

So you won’t have to worry about sour milk ever again. You can instead go back to only worrying about spilled milk. Don’t cry over it though.

Normally shrinking jugs requires reduction surgery, but that’s not the case here. This concept jug is designed to maximize your milks shelf life. Lets face it, as soon as you open a gallon of milk, it starts the process of spoiling. So how do you combat spoilage?

By reducing the air in the container. It’s the air that is milk’s enemy. It encourages bacteria and such that make it go bad. This shrinking jug is called “Fresh,” and it will keep the amount of air in contact with the milk at a minimum, because the container collapses as the milk goes down.

This is the type of gadget that you buy in 2009 and by 2010 your arms have atrophied into little girl Mr. Burns type arms. It’s for the laziest of the lazy. What we have here is basically a rocking chair for gallon jugs.

Ben Kenobi once said that the force works great on the weak minded. Well, this thing sells great to the weak-limbed. Seriously, if you buy this, it means that you would lose an arm wrestling match to a squirrel. Please just pick up the jug. Practice with half gallons first if you must.