Most of the eBook readers on the market have a lot in common. They have the same types of screens and sell for very similar prices. The Barnes & Noble Nook has that color screen and the Kindle has 3G connectivity with both selling for $259. A new eReader from a company called ECTACO was announced today with a significantly lower price of $149.

The reader is called the jetBook-Lite and it sports a 5-inch screen and gets power from normal AA batteries rather than a rechargeable. The device can read the eReader DRM file format that Barnes & Noble uses in its online bookstore.

ECTACO has nothing to do with a taco, yet they have some pretty big ideas about the future of reading books and they are not afraid to let you know. The company says that it’s jetBook reader will allow you to, “Kiss your old-fashioned, dusty library goodbye,” and that’s good because “Not a single tree was cut down to make it!” It’s obviously a life changing device.

Plus it’s bright red and we all know that red is better then a plain old Kindle any day. The device has a 5-inch grayscale display, multi-language support, and bookmarking ability, plus playback of MP3 files, and an SD slot. The red harbinger of death to real books, and savior of trees will cost you $349.95, which might make some of us as red in the face as the device.