Apple is touting themselves as the world’s largest online music retailer and these numbers are tough to argue with. As of Thursday the company announced that iTunes has reached the 5 billion mark and beyond for the number of online song downloads since their launch in 2003. It seems like it was only a year ago that they reached the 3 billion mark. In fact it was not quite a year go last July when they announced they had reached 3 billion downloaded songs.

To get an idea of just how many songs that is, customers had to have downloaded a little over 2.5 million songs per day on average since the site launched. In reality 2 billion of these were done in just the last 10 months, making it over 6 million per day for the past year.

It’s the one board game that everyone knows. Probably because we’re all greedy and love to buy property and collect money everytime someone lands on it. Well, if the board game version isn’t quite doing it for you anymore, an iPod version can now be downloaded from iTunes for $4.99.

How it plays out on such a small screen I have no idea. It was created by Electronic Arts, and uses the iPod’s click wheel to let you roll dice and buy, sell an trade properties, and build houses and hotels. It will run on iPod nano third-generation, iPod classic and fifth-generation iPods only.

iTunes has officially started offering HBO series episodes available for download online through iTunes. This is a welcome announcement for many who would love to get episodes of the Sopranos, The Wire and Flight of the Conchords onto their PMP’s, but it comes at a price.

The price is actually what makes this announcement most interesting. Apple, who seems to have previously been with the belief that all series shows are priced equally, seems to have made a concession with HBO. The series episodes of the Sopranos is priced at $2.99 each, which is a whole dollar more than the usual $1.99 rate for a TV show.

Apple today announced the immediate ability to purchase movies through iTunes the same day that they are released to DVD. This takes away another hurdle that Apple needed to get over to increase the number of online movie rentals through iTunes, and comes only months after the initial launch of the ability to purchase movies at all through the online service.

Apple says they will be providing new releases for sale from 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount Pictures, Universal Studios Home Entertainment, Sony Pictures Entertainment and Lionsgate, among a couple others. The new release purchases are priced at $14.99 each and can be viewed on a Mac, PC or any iPod with video and require iTunes version 7.6.2 which is available now as a free download.

Starbucks and Apple’s iTunes continue to expand the relationship which shows synergy between latte drinking customers and the iPods they love. The latest incarnation is the announcement of a weekly free music download which will be made available to Starbucks in-store customers.

This new promotion, dubbed Pick of the Week, debuted today with a song from the band Counting Crows. Customers who are in-store on a Tuesday will be offered for free a card with the latest song information as well as a code to download that tune from  iTunes. A music video looks to also be available, though its not clear if that will be a weekly choice as well. Whatever the download, customers will have 60 days from the week the card is distributed to cash in their code for the download.

The digital music revolution is definitely here, all you need to do is look around and it seems that everyone is using an iPod or other PMP device. Digital tracks have quickly outpaced traditional CD sales and online digital music sales have skyrocketed.

Back in February we reported that Apple’s iTunes store was the second largest music retailer in the United States. Apple announced this week that it was now the top music retailer in America, surpassing Wal-Mart.

Lionsgate said today it is working with Apple to make use of the latter’s Digital Copy for iTunes so select DVDs will also be available for digital viewing. The first Lionsgate film to get the iTunes treatment will be Rambo on May 27th.

Lionsgate said that by using Digital Copy for iTunes, those who purchase select DVDs or Blu-ray Discs will be able to insert the disc into a computer. The customer then enters a unique code into iTunes, and the movie is automatically copied to their iTunes library.

According to a number of UK-based online sources, Paul McCartney has officially worked out a deal to bring the Beatles back-catalog to multiple music download sites including a $400 million agreement with iTunes to offer the tracks. All of the Beatles currently have works available for download through iTunes, but the likely most popular tunes have thus far eluded the mammoth music download service.

According to reports, albums including Sergeant Pepper’s Lonely Hearts Club Band, Help and the White Album could be available from iTunes on possibly other online services “within months”. Now that the deal has been worked out, officials for the Beatles are reportedly in the process of creating digital versions of the songs to be available for download.

Apple’s iTunes online music download service has moved into the number 2 position as the second largest U.S. music retailer, beaten out this time only by Wal-Mart. We had seen just last July that iTunes had moved into the number 3 spot, beating out Amazon and following both Best Buy and Wal-Mart, and the trend so far is continuing in Apple’s favor.

Amazon today announced plans for an international rollout of the Amazon MP3 music download service to take place sometime yet this year. This announcement is probably the biggest threat to Apple’s mammoth iTunes to date as it likely to cause the reining media download leader to make some changes in coming months to keep up with the competition.

Once Sony BMG came onboard Amazon became the only online retailer to offer downloadable MP3’s from all of the four most major music labels that are all also DRM-free. Amazon MP3 now boasts over 3.3 million songs available with no restrictions on what player or computer the songs can run on, and no restrictions of how many places users can copy it to.

Amidst the new product announcements unveiled during the MacWorld 2008 keynote today Jobs slipped in a message about a new feature that will easily get your DVD content into your iTunes or Windows Media Player library called Digital Copy. Partnering with Twentieth Century Fox, Apple is offering the Digital Copy feature on DVDs from the Fox studio starting with “Family Guy Presents: Blue Harvest” which releases today.

Anytime someone purchases a DVD from Fox that has the Digital Copy feature they can insert the disc into their computer, enter a unique code and transfer the movie into iTunes or Windows Media Player. The movie will then be available for unlimited viewing on their computer, iPod with video, iPhone, Apple TV or other video media player. There is of course some restriction on your purchased DVD’s Digital Copy feature however. It will transfer the DVD to only one instance of iTunes, limited by the unique code required.

Today in an interview with the Wall Street Journal Steve Jobs said that iTunes will be reducing the price of their DRM-free tracks from the current $1.29 down to 99 cents. These songs from iTunes were launched as iTunes Plus back in May and offered a number of titles, mostly from EMI, without any digital rights management restrictions. They also came in a little higher quality for a little more money with 256 kbps AAC encoding compared to the 128kbps encoding for the rest of the 99 cent versions. “It’s been very popular with our customers, and we’re making it even more affordable,” said Jobs in the interview.

This move brings Apple’s prices a little closer to those of Wal-Mart and Amazon who both offer song downloading services with DRM-free music with some titles going for less than 99 cents. This also will make iTunes slightly more desirable compared to new players coming into the online music game such as Doug Morris and Universal Music Group who are looking to make some competition for Apple in a different way.

The solo work of George Harrison has now been added to iTunes making him the last of each of the Beatles to be available through the site, preceded by Paul McCartney, John Lennon and Ringo Star. Unfortunately the Beatles as a group are still not available on iTunes, just the solo work of each artist separately with no word of any Beatles albums as of yet.

Starbucks along with Apple iTunes has announced that they will be giving away 50 million iTunes songs at Starbucks locations to help promote the mobile iTunes store and Starbucks’ Now Playing service. On October 2 the iTunes Wi-Fi Music Store will launch with a service provided in Starbucks locations which will display the current song playing through the Apple iPhone in the stores and allow users to buy and download the song without paying any hotspot fees.

In the additional promotion announced today which will run from October 2 through November 7, Starbucks locations will be giving away “Song of the Day” cards that can be redeemed that the iTunes store for a free song download (selected by Starbucks). The coffee company is planning on giving away 1.5 million downloads per day to total more than 50 million songs, so the odds of you getting one when stopping through a Starbucks next month are not too shabby.

iTunes now has the available ringtones for the Apple iPhone turned on where users can choose from over 500,000 tracks that bear a special “ringtone” symbol next to them and make their own custom ringtone. The interface allows users to choose the section of the song they want and add some “mix”, such as looping, fading and selecting the section of the song.

All this comes for just $1.98 for each $0.99 song because remember, owning the track alone isn’t quite enough, you must pay for it again to use it as a ringtone. Happy Tuesday.