Iomega is getting into the DVR storage expansion business with today’s unveiling of a new external eSATA-compatible hard drive. The model is called the Iomega DVR Expander Drive and pricing is set around $200.

The Iomega DVR Expander Drive brings 500GB of additional storage to the DVR, which Iomega says increases storage capacity “by as much as 300 hours of standard-definition TV or 60 hours of high-definition TV.” It is currently certified compatible with an eSATA-enabled Scientific Atlanta DVR when connected to the eSATA port on the back panel of the DVR.

Iomega announced today a 1TB upgrade to its line of eGo portable hard drives. This larger storage capacity drive prices at around $270.

These new 1TB “Super eGo” external hard drives are 3.5-inch drives which store up to 4 million photos, 18,500 hours of music or 1,500 hours of video. Three color options are available and USB 2.0 is the interface for data transfers to other computers.

Iomega has released a new drive called the Camo eGo hard drive for those that may want to stand out from the crowd at the office but blend in with the forest. The new eGo portable hard drive is powered solely by USB 2.0 and has a very decent capacity of 250GB inside its camouflaged frame.

The drive is also surrounded with a black “Power Grip” to help keep a hand-hold on it, but if you do end up losing your grip you can hope that the DropGuard technology does all that is says for drops up to 5 feet. The eGo Camo Portable drive is compatible with Windows Vista/XP/2000 and Max OS X.

A new portable external hard drive announced today by Iomega is geared towards bringing media content from the PC to home entertainment systems. The ScreenPlay HD MultiMedia Drive is priced at around $210.

The Iomega ScreenPlay HD MultiMedia Drive has 500 GB of storage, which Iomega says is enough to host up to 2 million photos, 9,250 hours of music, or 750 hours of video. The portability of this Windows-focused hard drive is enhanced by a remote control for navigation.

Iomega is introducing for Xbox 360 and PlayStation 3 owners a new external portable hard drive designed to offer greater storage for these gaming consoles. It is known as the Iomega Media Xporter Drive and you’ll find it pricing around $120.

The Iomega Media Xporter Drive is a 160GB hard drive which connects to Sony and Microsoft’s gaming platforms via USB 2.0. It is a wallet sized device which has been tested for compatibility with these systems and serves as a place to store media files of various formats which can be enjoyed through the different game machines.

Iomega announced today that its popular backup drive called the REV was getting a significant capacity increase. The REV drive previously topped out with a maximum storage capacity of 70GB (70GB drive pictured). The REV drive will be available in April with 120GB of storage capacity.

Iomega says the new REV drive will be available in two interfaces—USB and internal SATA. A third version with an ATAPI interface is planned for mid-2008. According to Iomega the installed base for REV drives is 350,000 units, and it expects the new higher capacity drives to increase that user base.

Iomega recently announced the availability of the new eSATA/USB 2.0 320 GB Desktop Hard Drive. This drive is specifically designed for those power users who want to close the gap between internal hard drives and the fastest external hard drives.

The new eSATA interface features three times the transfer rate of USB 2.0. This kind of performance makes this drive a viable option for any application, from video editing to super-fast backups. Iomega’s eSATA drive gets its speed advantage by utilizing the same type of high-speed interface …