These days everything has to be branded with a company logo. It’s not just for race cars anymore. Imagine if keyboards were that way. You wouldn’t know what to type. Ignacio Pilotto is trying to make a statement about how these corporate brands have been “branded” in our consciousness.

And so the keys on this keyboard feature logos from some of the biggest and most famous brands ever. Sure, it’s an out there idea, but do you think these companies would mind one bit if they got some space on your next keyboard?