If you see this thing suddenly appear in your living room, it might be a good idea to run. It wants to assimilate all of your Sony products. This nightmare-inspired mechanical heart is starring in a new series of Sony ads that will air during England’s World Cup qualifying campaign on ITV.

It’s built by special effects house Artem and consists of all kinds of Sony gear, with parts from BRAVIA TVs, Blu-ray players, VAIO laptops, Cybershot cameras, PS3s etc. Once it has absorbed enough Sony items, it will use it’s new powers to lower the price of the PS3 and lay the smack down on some Xbox 360 fanboys.

So you’ve got your Star Wars merchandise all around, including that life sized Padme doll. You’re all cozy in your Jar-Jar slippers. Some channel is playing a Star Trek marathon. Incense is burning and you’ve lit some candles to complete the scene. So you cuddle up with your plush wookie and you’ve got the cheetos ready. You adjust the kleenex box on your dresser. Ah the life of a geek bachelor.

But it gets lonely. You have no one to share your knowledge of droid programming with. So you forget about that other stuff and go find your mouse. The one thing that loves you more then your comic book dealer. How do you know? It tells you so. “I Love You”. It’s the best $21 you’ve ever spent. But after an hour of USB mouse affection, it’s back to candlelit Trek.