Hasselblad has unveiled a long awaited upgrade to its H System medium format cameras. The H4D is touted as being one of the first cameras to feature a true off-center autofocus system, known as True Focus. Even DSLRs often have to focus first and then reposition the camera to get focus away from the center, but the H4D has a yaw rate sensor that detects the horizontal and vertical movement away from the focus point and refocuses the lens to compensate for it.

The camera features automatic adjustment for color, vignetting and other image qualities and can be connected to a computer over FireWire to bypass the camera’s storage. The company’s own Phocus software has also been updated to be faster and easier to use.

The new Hasselblad CFV-39 is custom built to match the design and functionality of Hasselblad V cameras and turns every V camera into an easy-to-use digital camera. The back is 39MP and the sensor is two times that of regular DSLRs.

It features two capture modes and new digital lens connection technology for Carl Zeiss lenses that are powered by Mac and Windows-compatible Phocus image processing software. All V camera systems are wirefree, the sensor is 100 percent larger than a full-frame 35mm DSLR camera, ISO range speeds range from 50 to 800 and H camera owners can gain full access to V lens DAC connection by using the CF lens adapter.

Hasselblad is known for making some high-end photography equipment and it appears that they are not going to disappoint today with the introduction of the 50-megapixel H3DII-50 camera. The company is boasting the world’s largest sensor with this latest product. It’s made by Kodak and measures 36×48mm, which is twice the size of the largest 35mm DSLR sensors.

The H3DII is capable of capturing images at 1fps while creating 300 MB files with an ISO range of 50 to 400. The camera has a laundry list of other features and accessories as you might expect including a wide range of lens choices, 3″ display, CCD cooling sink for noise reduction, GPS accessory and choices for file output and media cards.