Of all the emotions we go through when playing games, frustration is probably the dominant one. Here, we have a psycological profile of the gamecube come to life. In the fall of 2003, Kathryn Elliot was asked to pick up a product, analyze the intricacies of color involved, then redesign it based on a dominant emotion associated with it. She chose Nintendo’s GameCube, so it was naturally going to depict frustration. She named it the Frustration Game Cube. Or Frube. It’s designed to aggravate, portray and possibly even relieve a player’s frustration, with Frube’s many changes.

To highlight an element of frustration in the color scheme of the gaming device, she colored the GameCube purple and yellow, which are aggressive colors. The shape of Frube further irritates as it will no longer sit on a shelf easily. Some other design changes are asymmetrical position of the front plug-in panel and a jagged cut lid, which makes it difficult to figure out which side opens and how.