Race in a Case! Race in a Case! Race in a Case! Race in a Case will race your face. There’s an entire Formula One racetrack in this case. No setup needed. The faster you crank your hand controller, the faster your car goes. Eliminate your opponent with crank ‘em and spank ‘em action.

No electricity required. For $60 you get the set with two 1:59 scale slot cars, cool racing environment and lap counters to help you keep track of who’s cranking faster. The case is only about 18 inches square.

LG loves to collaborate with other brands. Looks like the newest brand will be that of Formula motorsports. They want some of that racing action so they can get back into that whole “Life Is Good” thing they killed. It’s as if the company is having a mid-life crisis and just wants to go really fast, like vroom.

It looks like they will be rolling out a Formula One handset sometime next year. The news comes on the heels of a new sponsorship deal with F1 earlier this morning, where LG’s Chief Marketing Officer, Dermot Boden, said that the Korean consumer electronics company is “looking to develop products in the future with Formula One.”