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Fitbit Launching Force Wristband in Coming Weeks

Posted in Exercise Gadgets,Fitbit by Darrin Olson on October 10th, 2013

Fitbit WristbandFitbit, makers of the fitness tracking Flex wristband, announced Thursday that it will be releasing the Fitbit Force this fall. The Force is an updated version of the Flex with some additional features, most notably an OLED display right on the device.

The added display is a big advancement in the device. Not only will this allow the user to see their distance progress and calories burned as you might expect, but it can also see the names of incoming callers. The Fitbit Force will pair with your iPhone via Bluetooth and is the first of the wrist-worn devices to take advantage of the new Apple iOS 7 notification center. This way users on a run can track the calls that come in without having to pull out their phone and gives Fitbit a jump on the competition from Nike’s Fuelband and …

2012 Passat VW Super Bowl XLV spot uses the force

Posted in Automotive by Conner Flynn on February 3rd, 2011


Volkswagen of America will run two ads during the Super Bowl XLV on February 6, one for the 2012 New Beetle and one for the 2012 Passat. Forget the first ad, it’s the ad for the 2012 Passat that caught our attention.

It shows a young boy in a Darth Vader costume trying desperately to actually use Darth Vader’s force powers around the house, to no avail. It is only when he stands in front of the new Passat and commands it to start that it works. The kid’s father has started up the car with a remote starter in the key-fob. It’s a cute and geeky ad. We love it.

Microsoft adds a new twist to handhelds

Posted in Concepts by Conner Flynn on April 20th, 2008

Microsoft adds a new twist to handhelds
Are you content with simple multi-touch and built-in accelerometers? Microsoft Research thinks not. In fact they’re already working hard in the labs, toward integrating force-sensing technology. The kind of thing that will enable gestures and let you twist on-screen imagery without making UMPCs out of flexible material.

Those behind the idea feel that such tech would “turn an otherwise passive component that just holds the device together into an active input surface.” Auditory cues might even enable users to be alerted when they’ve applied enough pressure to cause a change. I just figure it’s a great way to play Rubik’s Cube in the future.