HP just announced its new range of Electronic Skins, aka eSkins. eSkins will function as a new display technology to personalize consumer electronics. It’s a flexible and reflective color film that can be used on a wide range of devices. Anything from cellphones to digital cameras, MP3 players, netbooks, notebooks, you name it.

eSkins is capable of reflectively displaying icons and alpha-numeric characters to personalize nearly any device. It’s compatible with roll-to-roll plastic circuits, allowing it to merge with proprietary, electrically controllable “inks” to achieve print-like color performance and transparency. Visibility is said to be excellent, even under direct sunlight, and it can also turn transparent, to reveal the surface below.