We’ve seen E ink used on watch faces, but did you expect to see it on your phone? E Ink is thinking about introducing it’s E Ink Vixplex Imaging Film for the outer display in future clamshell handsets. Pretty cool idea and very easily done since e-ink only consumes power when the image changes.

The first two handsets that will feature the technology are the Hitachi W61 and the Casio Model G’zOne. The displays are said to be clearly visible even under direct sunlight, which gives the user a viewing angle of up to 180-degrees. It’s sure to be a big hit as users love to personalize their phones.

E-Ink made a new display available last week, based on segmented display cell (SDC) technology. The new screens are said to be 40% thinner with increased flexibility over E Ink’s previous displays. Also, they can now be formed in “organic non-rectangular unique shapes, including holes, curves, and other non-standard designs”. Which means they can be used in a variety of ways.

We bring you a ton of concepts that don’t ever come to pass so it’s nice to see this one hitting the market. Delphi already has one use of the display in future keyfob products.

E Ink technology is slowly finding its way into many devices you use in your daily personal electronics interaction. One of the newest is a wristwatch which tells you the time digitally. It is on sale for around $250.

The E-Ink Display Watch use the E Ink technology to provide a crisp digital display which Think Geek says can be read “accurately and instantly from any angle.” There are 16 different display options, when you consider you can choose from four different dial looks, two different color options and digital time to date display.

We may have to wait quite awhile for color e-ink displays, but in the meantime, B&W e-ink displays are hitting every product you can think of, including watches. The PHOSPHOR Ana-Digi Watch sports a traditional analog clock face with your typical hour, minute and second hands, with a digital e-ink display.

With the e-ink display, you can have a standard analog clock face, a digital face, or your choice of several other faces at the push of a button. It’s available for a hefty $250, but at least for that price you have a choice of leather or polyurethane band. It’s not a bad looking watch. I like it, but it seems like they could have done something a bit cooler, instead of simply slapping “E-Ink” on the face. After all, with E-Ink technology you can finally make branding a product a little cooler.