Toshiba pulls out new small stick to fight Blu-ray with |

Toshiba, sent packing earlier this year in its battle against Blu-ray, is back again with what one might consider a low-budget HD competitor. The technology is called XDE and the first product out with it is the Toshiba XD-E500, a DVD player priced around $150.
XDE, also known as “eXtended Detail Enhancement,” is reportedly DVD upconversion on steroids. Toshiba says of it that “in addition to providing upconversion from 480i/p up to 1080p, XDE offers user selectable picture enhancement modes that allow for greater detail, more vivid colors and stronger contrast that bring standard DVD quality closer to the HD experience.” Three selectable picture mode settings - sharp, color, contrast - lets one bring closer to “true HD quality” their DVD viewing experience.

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Lionsgate said today it is working with Apple to make use of the latter’s Digital Copy for iTunes so select DVDs will also be available for digital viewing. The first Lionsgate film to get the iTunes treatment will be Rambo on May 27th.


