LeapFrog has a new handheld learning/gaming system, the Didj. It should retail for $89.99 when it arrives this summer. LeapFrog isn’t saying that the device is Nintendo DS competitor, but it happens to be aimed toward 6 to 10 year-olds, a demographic that the DS currently rules with an iron fist.

With the Didj they want to up the gaming and graphics while integrating the fancy learning stuff. It’s sure to be a hit with parents who would rather see their kids being educated rather then simply guiding Mario on his latest quest. The Didj has no Wi-Fi connection but it should work with the LeapFrog Connect Application, which lets children customize game content via USB.