I’m A PC — Crowdsourced from AlleyInsider on Vimeo.
Alright, so the Seinfeld-Gates ads were interesting. Then came the “I’m a PC” ads that were different, but not really all that cool. That’s when Apple’s latest ads began to get lamer as well. So now we’re on to the latest round of “I’m a PC” ads and this one is appropriately creepy for Halloween. It features a bunch of Youtube types saying “I’m a PC”. Problem is that I found them all to be pretty creepy.

It has me seriously thinking about a Mac. I’ll break it down for you. A few could easily be serial killers, specially the first dude who is so in love with his shirt, one chases zebras and obviously is on serious medication, an old lady who wrangles lamas looks like she has to have about a million cats and I’m sure must throw them at people, a bling lover and more. Yeah, this one is just wrong.

Nothing much new to see here, but since we have been taking a look at the pissing contest between Microsoft and Apple, I thought I’d share this one as well. Microsoft’s marketing guys are spending all the money on advertising Vista instead of actually fixing Vista, so he’s holding a bake sale with some pricey cupcakes. When will it end?

So Apple and Microsoft’s pissing contest continues. Apple has some new ads now. Instead of attacking Vista directly, they now attack Microsoft’s marketing of Vista. After watching this one it seems clear that they are saying less and less with each new ad campaign. It just gets more and more pointless. It’s basically just a “I know you are, but what am I?” type thing. I’m waiting for Microsoft’s next ads to retort, “Infinity!” so we can just all shut up already. Do you guys even care anymore?

If you’re going to promote your own platform while dissing the other guy’s, it’s probably a good idea to not use the other guy’s to create your commercial. Turns out that phase two of the “I’m a PC” advertising against Apple was created on a Mac. Ironic. What are the chances that Apple is going to run with this and make fun of them for it? Probably pretty good. Metadata found in the images of the PC user featured on the “I’m a PC” web site tells the tale.

The data showed that the images were produced using Macs that were running Adobe Creative Suite 3. Microsoft responded by saying that “as is common in almost all campaign workflow, agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both Macs and PCs.” After that the metadata was gone.

Here’s Phase 2 of Microsoft’s Windows ad campaign that debuted earlier tonight during The Office. Obviously it’s not the same vibe as the Gates/Seinfeld ads. This one is straight to the point. That being: Not all PC users look like John Hodgman, the fat guy from the Mac commercials. Some have beards, some are sexy, some are geeky, some are geniuses etc. Some celebrities that can be seen are Deepak Chopra, Bill Gates, Tony Parker and Eva Longoria and more. They got the message out and got straight to the point. I think it counters the Mac ads pretty effectively already. It will be interesting to see how they build on this.

Remember how the Seinfeld show was a “Show about nothing”? Then at one point they even made fun of that fact on the show, by making a fake show within the show about…nothing. This first Bill Gates/Jerry Seinfeld ad is a lot like that. It makes no damn sense. It’s about nothing.

We can only hope that future ads make more sense. The only thing I really got out of this is that Microsoft may be up to something. And it may or may not be delicious. And that’s …

In a joint project, the University of Leicester and Doritos have been working together to create and broadcast the first commercial aimed squarely at aliens. You know, because they might be looking for a different kinda chip after all several millenia of the same old junk.

Maverick Professor and crazy as a bag of chips, Darren Wright says that “everything is going as planned” and that it’s sure to be “an historical moment for it is the first time that we will broadcast a message to the space, far beyond our Solar System.” The target seems to be alien consumers located about 42 light years from the Earth, in an area that’s virgin territory for Cool Ranch and the mystery flavor gimmick known as “The Quest”. I’m sure they’re itching to corner the market in that sector of space before everyone from Coke to Pringles starts sending their own spam.