Ralph de la Vega from AT&T has confirmed that the company has in fact been looking at lowering the cost of data plans. Instead of cutting the cost of unlimited access, the company plans to introduce lower priced plans with limited bandwidth.

“Right now we continue to study what is the best thing that is available, not just from an iPhone point of view, but what you can do to stimulate additional demand,” said de la Vega, adding, “[w]e view Apple as a strategic partner for us, a very good partner to have now and into the future.”

WWDC approaches. You know what that means. Apple rumors galore. Today’s Apple rumor has BusinessWeek saying that AT&T is working on cheaper iPhone data plans. We don’t have many details, so we don’t know just how it would work.

One popularly-discussed option is a $20 “limited-access” plan which could be potentially offered alongside a cheaper iPhone to be introduced at WWDC. The big question is, what exactly does “limited access” mean? If it won’t allow you to do anything fun, no one will care.

Microsoft will announce price cuts across the board for its flash Zunes tomorrow. Good news if you are bargain shopping. hey aren’t Earth shattering deals, but every bit helps right? The 4GB model will drop to $100, the 8GB will go for $140 and 16GB for $180. The price drops make them all cheaper than the equivalent iPod nanos.

The MacBook Air may be slim, but it’s price is pretty hefty. Thankfully, Apple is now selling the super slim MacBook Air for $2598, that’s down from $3098.

The slashing of the price is due to a cut in price for two of the components. The Intel Core 2 Duo processor upgrade for the Air’s 1.8GHz went from $200 to $100. Also, the cost of the Flash memory based 64GB SDD drive upgrade from $999 to $599. Now, you can configure a 1.6GHz MacBook Air with a SDD Drive starting at $2398. Still pretty expensive, but that’s quite a savings.