The Japanese have done a ton of wacky things they should be ashamed of gadget-wise and otherwise. Now they’re getting into politics to sell phones and the result is bizarre. This commercial for Japan’s EMobile cellular company has a monkey dressed up in a suit, at a podium in front of a crowd.

The crowd is holding signs that read “Change.” At the end, the monkey cries a tear, clearly ashamed as he should be. Bad monkey. Their intentions may or may not have been entirely innocent, but we all know that if this aired in America there would be hell to pay.