3D is nothing compared to holograms. R2-D2 knew it way back in 1977 when he broadcast Leia’s message to Obi-Wan and the rest of us are just catching on. Now Japan wants to broadcast 3D holograms to stadiums all over the world for the 2022 World Cup.

They claim they will able to capture the action with 200 3D HD cameras at each game while microphones under the field would record the sound. They also assume the technology would be available for projecting 3D holograms onto the field itself, making it seem like you were watching the game in person.

In a joint project, the University of Leicester and Doritos have been working together to create and broadcast the first commercial aimed squarely at aliens. You know, because they might be looking for a different kinda chip after all several millenia of the same old junk.

Maverick Professor and crazy as a bag of chips, Darren Wright says that “everything is going as planned” and that it’s sure to be “an historical moment for it is the first time that we will broadcast a message to the space, far beyond our Solar System.” The target seems to be alien consumers located about 42 light years from the Earth, in an area that’s virgin territory for Cool Ranch and the mystery flavor gimmick known as “The Quest”. I’m sure they’re itching to corner the market in that sector of space before everyone from Coke to Pringles starts sending their own spam.