I have never brought a TV based on how thin it was in profile. Once the set is on my entertainment center, how thick it is really doesn’t matter. I am more about the image quality and screen size. I could see a really thin TV being appealing if it was going to be wall mounted though.

Sony has announced a pair of new 1080p Bravia TVs at CEDIA that will suit those looking for thin and those looking for the best image quality. The Sony KLV-40ZX1M is one of the thinnest sets this side of an OLED screen at only 9.9mm thick. Sony says that is about the thickness of a DVD case. The TV is also very light for a 40-inch TV at only 26 pounds.

When it comes to LCD HDTVs Sony has some of the most popular sets on the market in its Bravia line. While LCD TVs and LCDs on notebooks share some of the same tech, notebook LCDs have been using LED backlighting for better picture quality and thinner profiles for a while now. The LED tech hasn’t been seen much in HDTVs until now.

Sony introduced seven new XBR HDTV models including models using TRILUMINOS LED backlighting and local dimming to provide better black levels and contrast. The TRILUMINOS LED system uses clusters of red, blue and green LEDs to produce improved color. The new models include screen sizes from 19 to 70-inches.

Sony Europe is treating its consumer base to a new BRAVIA television series which does full 1080p HD and offers an AVC-HD tuner. This series is called the BRAVIA W4000-Series.

The BRAVIA W4000-Series LCDs will reportedly range in size from 32- to 52-inches in screen diameter. You’ll get some reportedly really great images on your television with its BRAVIA ENGINE 2, 10-bit signal processing and 10-bit LCD panel. This will all bring you what Sony says is some 64 times more color.

Sony has just let loose two new and colorful Bravia LCDs towards the lower-end of the Bravia line. The new M1 series sports an array of different colorful frames availble bringing some light fun to the lineup of LCD HDTVs.

The two new models include the 20-inch KDL-20M1 and the 16-inch KDL-16M1 which both have just shy of 180 degree viewing angles at 178 and 1366 x 768 pixel displays. They also both contain 1080p HDMI inputs and the Bravia 2 video engine. The larger of the two houses two 5W speakers and has a 1,200:1 contrast ration while the smaller 16-inch model has a 1,800:1 contrast ratio and two 3W speakers.