Blockbuster and Sonic Solutions Team Up for Digital Movie Service |
Streaming movie rentals are seen by many consumers and movie rental firms to be the future of movie rentals. The problem is that many movie studios and large rental chains like Blockbuster are slow to support online rentals for fear of hurting their retail rental and sales business.
Blockbuster and Sonic solutions announced this week that they would be working together on a new digital movie service. Sonic will provide the software part for delivering movie content across PCs and consumer electronics devices.





This isn’t really a surprise, but if you like you can put your hands on your face and feign shock. Just last week,
Rumor is that Blockbuster could roll out its own set-top box by the time the holidays are fully upon us, which would let users receive Movielink downloads in the comfort of their own living room. There isn’t much info available, but it will be interesting to see whether this rumor pans out or not. Netflix having some competition is probably a good thing, but Blockbuster will have to come up with something really interesting to even compete.
Blockbuster has been rumored to have been secretly working on some new technology in the works that would allow streaming video content from an online rental service direct to consumers televisions, and could be available as soon as the next few weeks. No information has been given on the exact technology or price but the service could again bring the home video renting giant back up to par and possibly ahead in technology, compared to other rival video renting services from Netflix and Apple.