Best Buy’s billboard of recycled electronics

Posted in Best Buy by Conner Flynn on February 9th, 2010

Here’s something that really gets the message across concerning e-waste. Best Buy has erected this billboard in New York City’s Times Square promoting their recycling program. Best Buy wants to “e-cycle” all of your old electronic items that you bring into the store.

They promise not to simply make more billboards out of them. We think. Though that would be cool too. Maybe they could start making their store shelves out of all our old stuff. It definitely catches your attention and puts it in your face.

Yahoo Japan to scan passersbys, display personalized billboard content

Posted in News by Conner Flynn on April 9th, 2009

Yahoo Japan to scan passersbysThey are always coming up with more ways to sell us things. Now a new type of billboard is on the way, displaying ads suited to your individual tastes as you by. The odds are pretty good that a fair amount of these ads will be for fast food and gadgets.

You can thank Yahoo Japan, who plans to install billboards with not only cameras, but also facial analysis tech to identify your age and sex. They will also display content like news and weather. I wonder if that facial analysis will tell teens they need Clearasil.

Toshiba tests phone-controlled billboard game

Posted in Games by Conner Flynn on March 25th, 2009

Toshiba tests phone-controlled billboard gameTo promote their various laptops and showcase their digital sign technology that uses real-time data over the Internet, Toshiba tested an interactive digital billboard in Tokyo last weekend. YouTube users and passers-by with mobile phones were able to play video games against each other and take a short break from the rigors of city life.

The games were played on a digital billboard above the entrance to the Yodobashi Camera superstore in Akihabara. The games are basically mini-games and involve up to six players in a 90-second race to paint squares on a grid and hunt for Toshiba’s cute and cuddly Pala-Chan mascot. Mobile phone players used their number keys to control the game, while YouTube players on computers used the arrow keys on their keyboards. Videos below.