EA Sports hits Apple’s App Store with a new game that takes full advantage of the iPhone and iPod’s touch screen. This version of Madden 10 should make it easier for the casual player to enjoy Madden. Beginners won’t even need the playbook, because the game automatically recommends the appropriate plays and the control stick is right on the touchscreen making it easy for those used to playing it on the console.

It looks like PS1 graphics, but if you must have Madden on your phone, it will be available for $9.99 in the App Store. If you get it today, it’s a discounted $7.99.

In part of today’s announcements from Steve Jobs and Apple at the “It’s Only Rock and Roll” event, they’ve announced the latest version of iTunes - iTunes 9.

This new version (at first glance) most notably has a a new look to it, making navigation a little easier and get around (provided you aren’t too used to the old version). They’ve also added a way to preview from anywhere in the store instead of having to find the right place.

iTunes LP is something something new with iTunes version 9, bringing back some of the features we used to enjoy with LP’s that have been lost with online music, such as lyrics, notes, video, photos and apperently some other things that were not mentioned up front. Genius mixes are another enhanced feature in this new version, playing automatically generated …

It’s not the phone itself, it’s what the phone’s software can do for you. Apple proved that with the Apple App Store. Now BlackBerry is doing it too. And now Samsung has an App Store. The portal will have its own native client and will have unspecified “content guidelines” to decide which apps hit the store.

Just 300 apps will be available on launch and will focus primarily on games from Capcom, EA, Gameloft and others, although Samsung will have apps from Handmark. Another 2,000 some apps will arrive before the end of the year.

I can remember feeling like I didn’t care much about the App Store when it was first launched. I really liked my iPhone, but I had never had a good gaming experience on a mobile phone and figured the App Store was not going to be that useful to me. My mind quickly changed when I saw how many apps there were and how well they worked for the most part.

It seems like the App Store has been around forever, but it is only officially turning one this week. The birthday for the App Store is this coming Saturday and Apple is already celebrating with lists of the top apps and other things.

TomTom announced on Tuesday that it would be making it’s navigation software and some hardware pieces available specifically for use with Apple’s iPhone sometime in the not too distant future. TomTom will be offering the navigation software through the iTunes App Store and will also provide some type of charging dock and speakers for use on the go.

The navigation company did say the software would be available for the iPhone 3G but did not specify if it would be available for the newly announced iPhone 3G S version, however logic tells us it will.

The PSP Go may not have been big news thanks to all of the leaks, but Media Go is big news for Sony. Think of it as Sony’s “Itunes” that runs on a PC to sync content with your PSP. Sense Me is the equivalent of Genius and will display related content that users might like as well, based on what it already knows and and deliver custom music playlists.

All future PSP apps will be digitaly delivered via the Playstation Store. Sense Me? That’s the best name they could come up with?

The Apple App Store is so massive that there are apps for just about everything an iPhone owner might want to do. If you want to lose weight, there is an app for that. If you want to keep in touch with friends there are apps for that and many other needs.

Golfers have a new app that can help them analyze their golf game just like the pros would. The application is called Golfshot and generates tour quality statistics for golfers to share. Among the stats that the application graphs are fairways hit or missed left and right, greens in regulation, recovery scrambling, sand saves, putts per hole and per GIR, scoring averages on par 3, 4, and 5 holes, and scoring percentages.

Time to mark your calendars Crackberry users. According to BusinessWeek, RIM will be launching the BlackBerry App World April 1 at CTIA. RIM’s answer to the iTunes App Store. We’re pretty sure Businessweek isn’t getting an early start on April fools day. RIM’s starting price for apps (not including freebies) is $2.99, vs. Apple’s 99¢.

The move should be a good test of RIM’s true potential and consumers are desperate for BlackBerry apps like those on the iPhone. There’s been some controversy over the pricing, but we don’t think the price will turn users off at all. You tell us.

Nintendo may be planning an app download service of its own, and has been encouraging developers to come up with app-like content for the DSi. We can’t really say it’s a surprise since everyone else seems to be either already doing it or planning on doing it.

The Japanese version of the DSi already connects to the DS Shop and DSi Ware, Nintendo’s gaming store. But according to a developer, the company is hoping to get some non-gaming stuff on the device. You know, the kind of stuff that that fits and enriches your lifestyle.

We can haz app storez too? Acer is next in line to open their own app store. Their senior corporate vice president, Mr. Aymar de Lencquesaing, mentioned that the Taiwanese company “is examining the viability of an app store” during a press event held in London.

There’s no confirmation of whether they will go for it or not, but we are guessing yes. Everyone wants to get in on the App store craze. It also makes sense since they just announced a whole bunch of Windows Mobile 6.1 and 6.5-powered smartphones not too long ago.

Looks like Apple has plans to make even more money from games by introducing premium games in the App Store. The titles will retail for around $19.99 if they meet a new set of quality requirements. It will be interesting to see what kinds of titles will be released.

Certain genres will work better than others on the iPhone/iPod touch’s interface. Apparently the initiative will be open only to a restricted number of commercial game publishers, shutting out smaller developers that have helped the App Store grow from the beginning.

Like most guys, I have a high appreciation for boobs. I sincerely think that cleavage is the only reason for Jessica Simpson to live. A new app for the iPhone has been announced that will help guys take their appreciation for Baywatch style boobage to a whole new level.

The app is called Wobble and lets you take pictures of your favorite girl (or any other object) and choose specific sections of the image to add a Wobble effect to. Sure, you can make other things wobble like your friends beer belly, but that’s not the real reason for this app.

It seems like every time I go to a party or an event where people are taking pictures more and more folks are taking pictures with their mobile phones. The iPhone is one of the most popular devices on the market and as such, many of these mobile phone photos are taken on the iPhone.

HP has announced a new app for the iPhone that is available now on the App Store for free. The app is called HP iPrint Photo and allows users to print images directly from their iPhone to Wi-Fi equipped HP printers.

Google has officially announced the availability of Google Earth to use straight from your iPhone or iPod Touch, and so far reports are that it’s not too shabby. When a good data connection is available the geographical software streams to the device relatively quickly and not only makes use of the phones full display but also it’s functionality.

Multi-touch enables users to zoom in or out of a map with ease and even rotate the map on the screen. A compass in the corner helps keep your bearings. Tilting the iPhone will change the angle of the view to better see the topology of the current terrain, and “My Location” feature will bring the map right to your current location on Earth. Google also of course incorporated their search engine to find information on local businesses and the surrounding area, and built in Panoramio and Wikipedia to get articles and pictures from near your current locale.

For a long time one of the things that drove users of cell phones to upgrade to newer devices was the addition of a camera. Today, pretty much every cell phone produced features a camera built-in. Typically, these cameras aren’t that high quality, but work in a pinch to take pictures on the fly. However, applications are starting to surface the take the use of a cell phone camera to new levels.

A good example is a new application available today for the Apple iPhone via the Apple App Store called ScanLife. The application allows iPhone users to take pictures of 2-D barcodes with the iPhone camera, and then link to more information about the product associated with barcode. According to Scanbuy — the maker of the ScanLife application — ScanLife can launch any URL address.