This morning Google had a phone open phone conference and made the much anticipated announcement that they along with 33 other companies are starting the Open Handset Alliance. The first and main project of the newly formed alliance is called Android, an open development platform for mobile handsets. The ultimate goal for Google with this is to overall make a better, more usable phone with more features where consumers will benefit, and of course to show advertisements on it where Google will also benefit.
Eric Schmidt was present on the call leading things off, with a number of other captains of industry including Paul Jacobs of Qualcomm, Peter Chou from HTC and Ed Zander from Motorola. The members of the Open Handset Alliance include some big names like Google, HTC, LG, Motorola, Samsung, Sprint, T-Mobile, eBay, Intel, NVIDIA and many others. Some notable big names we’re not seeing on the member list are Microsoft, Apple, AT&T and Verizon.