The Amazon Kindle has just received its very first premium app. Electronic Arts’ Scrabble. You can get it right now for just $4.99. It works on both the second and third generation Kindle, and both Kindle DX models.

It must be selling pretty good already too, because it’s currently ranking at number four on the Kindle bestseller list, right behind two Stieg Larsson novels and the latest Oprah book club pick. That’s pretty good company.

Amazon has updated its Kindle App for Google Android devices. This latest version of the Amazon Kindle App for Android brings a bunch of new features, which include: full text search, the ability to ad highlights and notes and synchronize these with other devices, and more.

It’s a welcome update that will keep bookworms on Android devices very busy and well read. The updated version of the Amazon Kindle app for Android is available as a free download from the Android Market.

The PlayStation Move isn’t supposed to go on sale until September 19th, but that hasn’t stopped some local brick-n-mortar retail shops from selling early. And now Amazon has also jumped the gun and put the PlayStation Move $99.99 Starter Bundle up for sale.

If you choose the right shipping method and order today you may even get it in your hands before the 19th. Amazon also has the $399.99 PlayStation 3 320GB with Move Bundle, $49.99 Move Controller, and $29.96 Move Navigation Controller ready for purchase. The move is on the move.

Amazon is laying the smack down in the e-reader wars, with this latest ad for the third-generation Kindle that directly attacks Apple’s iPad. The 30-second ad, already shown on ABC, points out that the iPad’s glossy LCD is hard to read in bright daylight. It shows that the Kindle doesn’t have that problem.

In fact, it is so easy to read, that this sexy Kindle owner can keep her sunglasses on. The ad also points out that a Kindle costs just $139 versus the iPad’s $499 starting price. Ouch!

Product packaging is often ridiculous. We all know this. That’s why Amazon introduced Frustration free packaging two years ago. Sadly, only 600 of the millions of products available on Amazon.com have been modified to reflect the simpler packaging needs of online customers.

Why is this? We know that customers love it. When manufacturers switch to more streamlined wrappers their products get a 73% reduction in negative feedback. Amazon is trying to take this message directly to product manufacturers. For instance, Philips recently saw success with downsized packaging for its Essence toothbrush and plans to “expand frustration-free packaging options with Amazon.”

In an attempt to increase sales of its popular e-book readers, Amazon will now be making them available to purchase from Best Buy. Amazon will offer both kindle WiFi and Kindle 3G at Best Buy stores, and they will add the larger Kindle DX at a later time. It had previously only sold the Kindle though its online stores.

With many other e-book readers available in a variety of stores, this is a smart move for Amazon, It will allow them to compete in the offline market and get more sales.

Here’s a tablet that won’t leave you broke. StreamTV’s Elocity A7 is now listed for pre-order on Amazon. They even managed to offer it at a lower price point than promised, just $370.

If this thing sells nicely, it might encourage others to lower their price point. It has some decent specs, but even if it doesn’t completely blow you away with performance, at that price you have to give it a chance.

The latest on Amazon is that the company is planning to expand its Video On Demand service into a flat-rate, unlimited service, according to insiders. The plan that was pitched to NBC, Time Warner, Viacom and others would provide unlimited access to at least “some” movies and TV shows.

The service would work over both the web and existing devices, like TiVo DVRs and the Xbox 360. One option may be to use a subscription as a perk for Amazon Prime, which already gives automatic two-day shipping upgrades for $79 per year. It might also focus on back catalog titles instead of newer ones to appease executives who are cautious about applying unlimited access to newer titles.

Amazon.com released an announcement on Wednesday bragging up sales of its new generation Kindles along with touting earlier-than-planned shipping which started Wednesday, two days ahead of schedule. Unfortunately Amazon didn’t exactly say how many of the new Kindles they have sold, but they seem to be pretty sure it’s a lot.

What they did say is that they’ve sold more of this new version in the first four weeks of pre-sales than they have with any other new version. Amazon also reports that the Kindle was still the best-selling item for Amazon.com and Amazon.co.uk overall. No doubt this must be partly because the Kindle seems to be the most advertised item on Amazon’s home page.

Amazon says the newest version of the device is smaller, lighter, turns pages faster, can hold twice the number of books and …

According to the New York Times’ Bits blog, some “people with direct knowledge” of Amazon’s plans say that Lab 126 (the division of the company which designed the Kindle) is looking into other hardware. One source reports that such devices are meant to enable easy purchasing of Amazon’s content, which currently includes music, movies, and digital books.

The source also says that CEO Jeff Bezos’ intent for Lab 126 was initially to build multiple devices. They even toyed with the idea of entering the mobile phone market, but Kindle eventually became the focus. Apparently, Amazon’s hardware division currently has about 80 job openings, which would give this some weight.

Amazon still has a comfortable lead over Apple and other competitors in the US e-book market, according to an analysis by RR Bowker. The group claims that Amazon’s Kindle Store controlled 61 percent of e-book downloads.

Barnes & Noble’s store has 20 percent while Sony has five percent. Apple’s market share for the iBookstore wasn’t published at the time of the study, but was less than five percent. Amazon also has the largest device market share, at 40 percent, and reading directly on a computer comes in second.

Well, that didn’t take long. Amazon only announced the third generation Kindle last week, and started selling it, now it seems that this new lower priced Kindle has been extremely popular as it is now sold out until September. Both the WiFi and 3G models of the new Amazon Kindle are ‘temporarily sold out’ and new orders may not ship until the 4th of September 2010.

Obviously the big draw is the new price. The WiFi only model retails for $139 and a 3G model retails for $189 and the new Kindle is thinner and lighter than the previous model.

Along with new Kindles, come new accessories. Some cases are already showing up for the new Kindle. Both are made of genuine leather and available in a folder-style design with an elastic strap to keep the Kindle safe.

These are lined with soft grey microfiber and since the new Kindle is thinner and lighter, the case is also a little slimmer and easier to carry around. One of these new cases even has a swivel out light allowing you to read in the dark.

Well, that didn’t take long. If the new Kindle models get your reading juices flowing and you are a true bookworm, they’re now on Amazon and available for pre-order.

Both the WiFi-only and WiFi / 3G models are shipping on August 27th, so you won’t have too long of a wait. The former comes in graphite and the latter in graphite and white options. The prices are shown above. Are you getting one or do you have your eyes and heart set on an iPad?

Today Amazon set some tongues wagging by running out of stock of the six-inch Kindle. In the first shortage since 2009, the reader is listed as unavailable but more interestingly doesn’t have an estimated in-stock date. Shoppers are simply told that they will be e-mailed when Amazon learns more.

It could just be due to the price drop to $189. The Kindle device did see sales spike after the cut. The timing is curious though, since the next-generation Kindle is rumored to be shipping in August. Hopefully the next Kindle will have more in common with the iPad.